Cashin Secures $16M to Digitise Saudi Fuel Stations’ Operations

Mohammed Fathy

Last updated 16-02-2026

3 min

Cashin raised SAR 60 million in Series A led by Impact46.

Funds will digitise fuel stations and boost analytics and integration.

Its AI platform connects operational and financial systems in one interface.

Clients include Aramco, Total and Gulf, embedding it in sector 'plumbing'.

Backers see specialised fintech quietly gaining ground in Saudi energy.

Saudi fintech startup Cashin has secured SAR 60 million (around $16 million) in a Series A funding round led by Impact46, marking another notable bet on the digital transformation of the Kingdom’s energy sector.

The fresh capital is set to accelerate the digitisation of fuel stations, strengthen analytics capabilities, and deepen integration with regulators, operators and supply chains. In simple terms, Cashin wants to make running a petrol station far less of a faff when it comes to finance and operations and do it all through one AI-powered platform.

Founded by Omar Alrammah and Abdulkarim Zureiq Abi Al Madi, Cashin focuses on connecting operational and financial systems into a single interface. The idea is spot on for a market where many station operators still juggle fragmented systems. By bringing data together, the company aims to give operators clearer oversight of transactions, inventory and compliance, without the usual paperwork headaches.

It’s not a small client list either. Cashin works with major names including Aramco, Total and Gulf, and has partnerships with stc and several Saudi banks. That level of integration suggests the startup is building itself into the plumbing of the sector rather than just offering a shiny add-on.

Impact46’s Managing Partner, Basma Al-Sulaidi, said the decision to reinvest in Cashin reflects the fund’s confidence in the team and in the sector’s growth potential. Meanwhile, CEO and co-founder Omar Alrammah noted that the Series A proceeds would help expand product development and scale operations to meet the evolving needs of Saudi Arabia’s energy industry.

From where I stand, watching startups across MENA, energy fintech has always felt a bit underrated. When we speak at Arageek with early-stage founders, many gravitate towards e-commerce or quick commerce, because it sounds exciting. But infrastructure-focused plays like this, well… I mean, they’re usually the quiet achievers. They may not grab flashy headlines, yet they often build steady, defensible businesses.

That said, execution will be everything. Integrating with regulators and large supply chains is no walk in the park, and scaling within a sector as critical as energy comes with its own complexities. On the flip side, Saudi Arabia’s broader push towards digital infrastructure and financial innovation could make the timing just right.

I reckon this investment signals that specialised fintech, tailored to traditional industries, is definately gaining ground in the region. And if Cashin can keep its momentum while maintaining strong partnerships, it may well cement a larger share of a market that is quietly going digital, one station at a time.

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