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Egypt 🇪🇬

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e&amp; Egypt rebrands e&amp; Global Services to e&amp; CX Solutions Egypt, symbolising a strategic transformation. 
The company shifts from traditional BPO to providing digital-first, personalised customer journeys. 
Led by Sherif Attia, the focus is on AI, data analytics, and robotics integration. 
They plan to expand beyond Egypt, tapping into UAE, Gulf, Europe, and US markets. 
Achieving a 48% annual growth rate, they serve over 50 million customers worldwide.

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Fawry partners with CDS Solutions to integrate digital payments in Odoo&#8217;s business system. 
This integration aims to streamline payment processing for small, medium, and large businesses in Egypt. 
Businesses can now seamlessly consolidate payments and financial reporting into one platform. 
CDS Solutions provides comprehensive technical support to Odoo users across Egypt. 
This aligns with Egypt&#8217;s Vision 2030, enhancing secure and flexible financial services access.

Emaar Misr and City Stars launch the Marassi Red Sea project with the Egyptian government&#8217;s support. 
The USD 18,5 billion development includes hotels, residences, schools, a hospital, and a convention centre. 
Completion is expected in four years, creating 150,000 to 170,000 jobs during construction. 
Sustainability is key, featuring swimmable lagoons, promenades, and green spaces. 
The project aims to bolster local economies in Hurghada, Safaga, and beyond.

Bokra relaunches as the first Sharia-compliant digital savings and investment platform in MENA. 
The platform boasts over 45,000 users, including 2,000 new sukuk investors. 
Founder Ayman El-Sawy aims to democratise digital savings access with financial technology innovations. 
The app now features AI-driven capabilities, improving user experience and financial inclusion. 
Regulatory approval allows for seamless digital operations, supporting Egypt&#8217;s push toward digitisation.

Lime Consumer Finance and ESLSCA University partnered to make postgraduate study more affordable. 
Flexible financial solutions, including cashback offers, support professionals pursuing master&#8217;s and PhD degrees. 
Lime&#8217;s CEO aims to broaden access to world-class higher education across Egypt. 
ESLSCA offers programs in trending fields like FinTech and Digital Transformation. 
This partnership bridges financial gaps and fosters talent growth in the MENA region.

Basata Holding plans to invest $7 million into Egypt’s e-payment market by 2026. 
The company seeks acquisitions and aims to launch new investment funds with regulatory approval soon. 
Basata uses its Madfoatcom stake to expand into Saudi Arabia, Morocco, and Kurdistan. 
Currently serving over 120,000 merchants, they aim for 150,000 by year’s end. 
With 40% growth in three years, Basata is targeting comprehensive regional fintech dominance.

Sultan Hassan Palace in Cairo was abuzz with digital tourism innovation minds for Egypt Pass&#8217;s new programme. 
In partnership with Creativa and 6th of October University, the event saw official support. 
Around 100 students joined the training to foster sustainable tourism through AI and local innovation. 
The initiative aims to create entrepreneurs who push for digital transformation in Egyptian tourism. 
With strong university partnerships, the programme bridges academia, government, and the private sector.

Egyptian startups Suplyd and Poultry Sync made it to the ABH 2025 semi-finals. 
ABH is Africa’s intense entrepreneurship contest, offering a total prize of $1,5 million. 
Egypt&#8217;s advancing startup scene aligns with its push for entrepreneurship and job creation. 
The diverse Top 20 finalists represent nine African countries tackling major challenges. 
Winning provides vital funding, mentorship, and global exposure for scalable growth.

CI Capital completed a securitised bond issuance of EGP 1,3 billion for El Taamir Securitization. 
The issuance includes three tranches, with robust ratings from AA+ to A from MERIS. 
Al-Tameer aims to reach an EGP 8,5 billion portfolio by year-end, focusing on real estate. 
CI Capital pursued creative financing, with investor coverage levels nearing 200% in a challenging market. 
Legal and logistical aspects were handled by Baker Tilly and Dreny &amp; Partners, showcasing financial sophistication.

Arrw, Egypt&#8217;s first fully licensed mobility app, secures $3 million from local investors. 
The fresh funds will help expand beyond Alexandria, with plans to launch in Cairo. 
Arrw utilises AI in tech operations, showcasing Egypt&#8217;s innovative startup landscape. 
Egypt’s smart mobility market could experience substantial growth in the coming years. 
Arrw focuses on safety with real-time data and AI tools developed by Egyptian engineers.

Rehla Rides has introduced Arrw, a new ride-hailing app in Egypt, backed by prominent investors. 
Arrw offers real-time ride requests, easy payments, and aims to boost driver support significantly. 
A three-month pilot in Alexandria will assess the app before expanding to other regions. 
They&#8217;ll invest LE 400 million and create 10,000 jobs, aiming for 425,000 users in two years. 
Arrw&#8217;s entry adds competition and choices in Egypt&#8217;s growing ride-hailing market.

Rabbit set up a strong presence in Riyadh, covering half the city in six weeks. 
By 2026, Rabbit aims to cross 20 million item deliveries across major Saudi cities. 
Over 60% of their stock in Egypt is local, with plans to exceed this in Saudi Arabia. 
AI-driven strategies are customised for Saudi Arabia’s mobile-first populace of smartphone users. 
Saudi’s online grocery market, worth $448 million in 2024, may reach $2,35 billion by 2033.

eVoost has secured seed investment from Qora71 to support its global expansion plans. 
The AI-driven platform personalises homebuying, offering tailored experiences through real-time data analysis. 
Digital sales agents engage buyers 24/7, integrating seamlessly with CRM and payment systems. 
Operating on a no-win-no-fee model, eVoost reduces risks for property developers significantly. 
Launched in May 2024, eVoost already manages 197 property units across five projects.

Egypt&#8217;s Financial Regulatory Authority plans to stabilise the market with licensed investment funds. 
Nawy, SAFE, and Saqr are seeking FRA approval for their digital real estate platforms. 
The FRA&#8217;s framework aims to drive innovation while ensuring market stability in fintech. 
Investment funds offer a balance of diverse funding and rigorous governance. 
Formal regulation enhances market confidence, crucial for future growth in Egypt&#8217;s startup sector.

Vodacom appoints Mohamed Abdallah as CEO, overseeing Vodafone Egypt and Vodacom International Markets. 
The move aligns with Vodacom&#8217;s Vision 2030, focusing on strategic growth and customer experience. 
Abdallah&#8217;s extensive experience in Vodafone Egypt strengthens his leadership across African markets. 
He replaces Diego Gutierrez, who led Vodacom&#8217;s International Markets for seven years. 
Abdallah reports directly to Shameel Joosub, Vodacom Group CEO, enhancing international operations.

Startups in the Middle East and North Africa raised $289 million in May, with 44 deals. 
Egypt led the region, thanks to Nawy&#8217;s $75 million raise, while Saudi Arabia secured $69 million. 
AI startups, despite media hype, attracted only $25 million; fintech led with $86,5 million. 
Early-stage funding was active, notably supporting B2B models, raising $157 million from 29 deals. 
Gender imbalance persisted, with male-only founder teams securing 82 per cent of capital raised.

Egypt’s Investment Minister met with Apple&#8217;s Director to discuss market expansion plans. 
They explored new investment routes, aiming to strengthen Apple&#8217;s presence in Egypt. 
Potential job opportunities in software development, sales, and customer services were highlighted. 
The minister invited Apple to open its first official store in Egypt, boosting the economy. 
Apple sees Egypt as a key region and plans to expand its local footprint significantly.

Redcon Properties secured a loan of EGP 4,2 billion for the Golden Gate project. 
First Abu Dhabi Bank Misr led the financing, with the loan being oversubscribed by investors. 
The project is located on South 90 Street, near the American University in Cairo. 
Golden Gate promises substantial retail, entertainment spaces, and a large underground car park. 
It aims to be Egypt’s largest eco-friendly complex, reducing service costs by around 40%.

Dubai&#8217;s delivery bikes will feature real-time advertising through a partnership between noon and Flyby. 
Flyby&#8217;s Smart Delivery Boxes will display location-targeted digital adverts on the bikes. 
noon and Flyby aim to innovate last-mile delivery, integrating mobile digital advertising. 
This dynamic approach promises flexibility and engagement, enhancing Dubai&#8217;s streetscape marketing. 
Interest in this technology is growing among UAE brands and aggregators.

MENA startups raised $289 million in May 2025, a 25% increase from April. 
Egypt led the charge, with Nawy raising $75 million and additional startups attracting $50 million. 
The UAE, Saudi Arabia, and Kuwait also saw significant investment activity within the region. 
Despite AI hype, only $25 million was raised for AI startups, showing a gap in investor support. 
Fintech remained dominant, while WakeCap&#8217;s $28 million highlighted interest in construction innovation.

Shell Egypt and Flat6Labs Egypt celebrated another successful year of the &#8220;Intilaaqah&#8221; programme. 
The initiative provided young entrepreneurs with training, mentoring, and business pitch practice sessions. 
Shell Intilaaqah Egypt aims to empower youth, fostering an inclusive innovation ecosystem across Egypt. 
Specialised tracks offered cash prizes to standout teams, boosting their business growth. 
These efforts align with Egypt&#8217;s Vision 2030, supporting youth empowerment and sustainable development.