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Egypt 🇪🇬

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iCareer marked ten years as a “quiet checkpoint” for Egypt’s employability ecosystem. 
It has supported 450,000 youth through 58 projects and 27 career events. 
Integration with BasharSoft links 9 million job seekers and 113,000 companies. 
The platforms use real-time data to bridge education and employment gaps. 
The next decade will test whether scale delivers lasting jobs and skills.

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Geidea Egypt partners with ESLSCA to roll out integrated digital payment systems. 
Students and parents can pay fees online or via on‑campus POS terminals. 
The move promises &#8220;fast, secure transactions&#8221; and stronger financial oversight. 
It supports Egypt’s wider push for digital transformation and financial inclusion. 
Universities may soon leave &#8220;cash desks and manual receipts&#8221; behind.

Converted acquires Egypt’s Mitcha, bringing founder Hilda Louca into leadership. 
The aim is tying ad spend to “Converted Orders”, not just clicks. 
Platform links ads, payments and order verification into one pipeline. 
Mitcha’s fashion data strengthens AI models using real sales outcomes. 
Deal signals tighter integration of advertising, fintech and e-commerce regionally.

Fawry and Erada Finance partner to streamline MSME funding across Egypt. 
Loans are delivered through Fawry’s network, cutting queues and “cash headaches”. 
Real-time integration promises faster, safer access to much-needed capital. 
The move backs financial inclusion and Egypt’s Vision 2030 digital push. 
Both firms expand reach, supporting youth, women and underserved entrepreneurs.

Granite secured FRA approval for a US dollar fixed income fund. 
Partnering with Al Naeem, it will manage regulated dollar investments. 
Launch follows fintech licence and its ‘Granite Money Market Account’ app. 
Fund offers daily subscriptions, weekly redemptions and cumulative daily returns. 
Aims to meet demand for stable hard currency liquidity tools.

Suez Canal Bank and Lucky have formed a strategic partnership to widen access to credit. 
They aim to make digital finance more accessible, practical rather than just flashy. 
Lucky brings advanced analytics and digital reach; the bank adds infrastructure and regulatory expertise. 
The move supports financial inclusion and Egypt’s wider digital transformation efforts. 
Success will depend on execution, especially beyond major urban centres.

Wider will invest EGP 750 million across Egypt and Saudi Arabia. 
Focus areas include healthcare, software, education, proptech and construction technology. 
The firm operates in six markets, bridging academia and industry. 
A new accelerator aims to launch 50 startups this year. 
It hopes to turn research into economic outcomes across the region.

Banque Misr and Modupay completed direct ATM integration across Egypt. 
Fintech cardholders access withdrawals, deposits, PIN changes and mini statements. 
Access to cash remains “absolutely crucial” as digital adoption accelerates. 
The system promises faster processing, real-time communication and fewer failed transactions. 
The partnership strengthens a “hybrid model” of banks backing fintech growth.

Fawry’s 2025 revenue jumped 57% to EGP 8.65 billion. 
EBITDA climbed 80.8%, pushing margins to record 57.4%. 
Financial Services revenue surged 135%, signalling neobanking momentum. 
Total throughput hit EGP 943.6 billion, wallets up 71.8%. 
AI tools, Soft POS and new funds point to continued expansion.

Network International has enabled Apple Pay through new card “tokenisation” licences in Egypt. 
Four major banks launched together under the Central Bank’s phased digital roadmap. 
Tokenisation replaces card details with a secure digital token, reducing fraud risk. 
The move strengthens Egypt’s payments infrastructure and supports a “cash-light” economy. 
For fintech founders, stronger rails signal faster, more scalable innovation ahead.

Sympl secured the Startup Label under Egypt’s National Startup Charter. 
The scheme offers “official recognition” and clearer regulatory footing for startups. 
Assessment covered innovation, scalability, infrastructure, investment readiness, and market traction. 
Benefits include smoother administration, government access, and wider investor visibility. 
The move boosts credibility as Egypt’s fintech sector gathers pace.

Saudi firm EDAFA will invest $10 million in Egyptian startups in 2026. 
The sum is “more than a quarter above” last year’s deployment. 
Over 18 months, it backed 20 startups, favouring “governance and long-term growth”. 
Funding is milestone-based, releasing tranches once performance targets are met. 
Egypt remains a “cornerstone” market, despite pressures and fierce competition.

Tafweela has launched an NFC “sticker” to digitise toll payments across Egypt. 
The service covers 300+ gates, replacing cash with instant, secure transactions. 
Tolls make up 10–15% of costs; a real-time dashboard tracks spending. 
More than 1.3 million vehicles, including solo drivers, can recharge via Instapay. 
The 2024 startup aims to modernise fleet payments and cut “financial leakage”.

Emirates NBD Egypt has launched Apple Pay for fast, contactless payments. 
Transactions use Face ID or Touch ID with a ‘dynamic security code’. 
Card numbers aren’t stored; a secure ‘Device Account Number’ protects data. 
Customers get 50% cashback as Egypt pushes towards digital adoption. 
The move supports Vision 2030 and growing trust in cashless payments.

EFG Hermes has launched five mutual funds on its ONE app. 
The move aims to “democratise investing” for everyday Egyptian savers. 
Funds cover varied risk appetites, from daily liquidity to long-term growth. 
Users can start small, accessing “institutional-quality” options without deep pockets. 
The shift supports financial inclusion and broader retail participation in markets.

Flend became the first firm awarded Egypt’s National Startup Charter “Startup Label”. 
The certification recognises innovation, scalability and “investment readiness”, easing regulatory hurdles. 
Co-founder Nehal Helmy called it validation of Flend’s technology-driven SME financing model. 
Flend will embed up to LE 8 million financing into Khazenly’s platform. 
The move signals growing maturity in Egypt’s startup ecosystem and investor confidence.

Beltone will launch a private equity platform in early 2026. 
It plans to back later-stage firms and “double down” on top performers. 
The aim is to bridge MENA’s growth funding gap up to pre-IPO. 
Four to five regional investments are targeted within 18 months. 
The move signals a broader shift towards integrated, multi-stage capital platforms.

EdVentures says the EdTech Fellowship reached over 410,000 learners in Egypt. 
The programme backs startups blending digital tools with job-focused, practical training. 
It targets underserved groups, turning education into a “real equaliser”. 
Across Africa, 236 firms have reached more than five million learners. 
EdVentures plans deeper public partnerships to scale skills-based, employment-driven models.

Bosta and SuperJet are building a nationwide same-day intercity shipping network. 
The partnership could handle up to 6 million shipments annually. 
SuperJet stations become parcel hubs, “piggybacking” on existing bus routes. 
Bosta runs tech, tracking and customer experience; SuperJet provides the physical backbone. 
Officials say better transport‑logistics integration will boost trade and economic growth.

Souhoola secured initial approval for a reloadable prepaid card in Egypt. 
Partnering Banque Misr, Visa and Modupay signals regulator confidence and digital ambitions. 
The card blends prepaid spending control with instalments up to 60 months. 
Executives call it “an important strategic milestone” to boost financial inclusion. 
Competition is heating up, so execution and user experience will be crucial.

AXA Egypt partners with Endeavor to back high-impact entrepreneurs long term. 
The tie-up offers mentorship, “leadership engagement” and global expertise beyond funding. 
Leaders will guide founders as they tackle governance and regional expansion. 
Endeavor’s 68 scale-ups generated $1.6bn revenue, raising most of Egypt’s capital. 
Both sides say strong private backing builds resilient, sustainable enterprises.