Done Raises $2.1M to Launch Morocco’s First Super App, Expand Reach

Malaz Madani

Last updated 18-09-2025

3 min

Moroccan startup Done secures $2,1 million to launch Morocco's first "super app" and expand operations.

Done plans to extend logistics, enhance digital infrastructure, and create job opportunities in more cities.

The platform, inspired by Asia's super apps, includes food delivery, shopping, and mobile payments.

Challenges remain with Morocco's unique market, but success could reshape daily living there.

The next few months will determine if this funding is a stepping stone or just the beginning.

The Moroccan startup Done has just secured $2.1 million in seed funding, a round backed by several local investors and angel backers. The fresh capital is set to fuel its plans of rolling out what it calls the country’s first “super app” while strengthening its existing logistics and e‑commerce operations.

Now, this isn’t just another food delivery player trying its luck. Done, launched only last year, already operates across eight regions in Morocco. The team has grown to more than 90 employees, with a network of over 1,000 partners that includes restaurants and retail shops. On top of that, some 500 active couriers keep its wheels turning—quite literally. That’s no small feat for such a young company.

The new funding will be channelled into expanding operations to more than ten major cities, boosting its digital infrastructure, and riding the wave of Morocco’s fast‑maturing tech scene. The company also says it wants to open up job opportunities while extending services to under‑served areas, aiming to support both financial and digital inclusion. Spot on, if you ask me—though scaling logistics in a diverse market is always a bit of a faff.

Done has been positioning itself with ambitions that echo Asia’s Grab or Indonesia’s Gojek. Alongside food delivery and shopping, the platform already offers mobile payments, and it’s dipping its toes into “buy now, pay later” solutions. And then there’s Done Stores, a marketplace within the platform that allows digital shops to thrive. If the numbers from industry reports are anything to go by, the “super app” model in the Middle East and Africa could exceed $30 billion by 2030. It’s a tall order, but the upside is massive.

One thing I reckon is clear: Moroccan startups are increasingly confident about going toe‑to‑toe with their regional peers. At Arageek, we often hear founders in the ecosystem stressing how access to funding at this stage can either make or break ambitious projects. I remember visiting a startup hub in Casablanca a couple of years back—it was obvious then that local entrepreneurs weren’t short on vision, but scaling up was always the tricky bit. Done’s raise is a signal that times may be changing.

That said, whether users will embrace another “all‑in‑one” app is still up in the air. We’ve seen some super apps work brilliantly in Asia but flop elsewhere. The Moroccan market is unique, with its mix of tech‑savvy youth and more traditional consumer habits. But if Done gets the balance right, they could be chuffed to bits with the outcome. And believe it or not… this one small Moroccan startup might just end up shaping a whole new way of daily living in the kingdom.

In any case, the coming months will tell if $2.1 million is enough to give Done the push it needs—or if it’s merely the first slice of a much bigger funding pie. For now, the buzz in the Moroccan scene is definately hard to ignore.

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