Duaya Boosts Digital Pharmacy Ambitions with EXMGO Acquisition in Egypt

Egypt’s healthtech scene just chalked up a fresh development, with Duaya confirming the acquisition of EXMGO in a six‑figure deal. The move, although the value wasn’t made public, signals Duaya’s ambition to push deeper into pharmacy digitisation and e‑commerce solutions at a time when Egypt’s healthcare market is crying out for more streamlined processes.

Duaya was set up in 2021 by Dr Ahmed Fazara and has clocked impressive growth since then. With links to more than 500 medical suppliers and manufacturers, the company serves around 12,000 clients — pharmacies, hospitals, clinics, you name it. They’re targeting 25,000 before the year is out, which might sound bold but, given their growth rate of over 200 per cent so far, not entirely far‑fetched. The firm also wants to spread its wings into the Gulf by 2026, a move that could spice up competition in a market already buzzing with new players.

So where does EXMGO fit in? This SaaS provider built its name helping pharmacies and medical ventures set up branded apps and sites to manage online sales, track stock and even handle payments. It’s tech that smooths over a lot of the everyday faff that comes with running a pharmacy. Now rolled into Duaya and rebranded as “Duaya Go”, the service has been relaunched with extra features that aim to keep pace with both suppliers’ and customers’ shifting needs.

In a statement, Dr Fazara described the acquisition as part of a “clear vision to digitise pharmacies and transform traditional sales operations into platform-based digital processes”, stressing it’s about upgrading efficiency across the whole marketplace. Meanwhile, EXMGO’s CEO Islam Nasr called the tie‑up a “significant leap”, hinting that with Duaya’s reach they can scale their e‑commerce solutions to thousands more pharmacies.

It’s worth remembering Duaya also grabbed headlines last year when it secured fresh investment after appearing on *Shark Tank*. That additional cash no doubt beefed up their capacity to chase acquisitions like this one.

I’ve seen quite a few MENA healthtech firms talk about “all‑in‑one” systems, but Duaya does stand out by offering a package that covers medical supply, AI, software services, and now direct e‑commerce. It’s a wide net, and I reckon this integrated approach could give them an edge, especially if they manage to balance quality with speed. On the flip side, scaling at this pace always runs the risk of stretching resources thin… something to watch carefully.

For many founders reading this on Arageek who’ve battled clunky supply chains or struggled to digitise sales, Duaya’s story will feel strangely familiar. I still remember chatting with a small pharmacy owner in Cairo once who kept all his stock records in handwritten ledgers — moving to a cloud platform was literally night and day for him. That’s why announcements like this are not just corporate news, but real shifts that might impact what everyday pharmacists can offer their customers.

All told, Duaya is clearly chasing leadership in Egypt’s digital healthcare scene while eyeing the wider MENA market. Whether “Duaya Go” turns out to be spot on or just another app in a crowded space remains to be seen, but for now, the company looks chuffed to bits with its latest catch.

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