Founders Handbook

A.

• AIDA Framework

• Above the Fold

• Accelerator

• Account-Based Marketing (ABM)

• Acqui-Hiring

• Acqui-hire

• Active Learning

• Aha Moment

• Angel Group

• Angel Investor

• Angel Round

• Annual Contract Value (ACV)

• Anti-Dilution

• Anti-Dilution Clause

• Average Revenue Per User (ARPU)

B

• Bad Leaver / Good Leaver

• Big Hairy Audacious Goals (BHAGs)

• Blue Ocean Strategy

• Board of Directors

• Bootstrapping

• Bottom of Funnel Content

• Bottom-Up Sales

• Bounce Rate

• Brand Awareness

• Brand Positioning

• Bridge Financing

• Bridge Round

• Burn Rate

• Business As Usual (BAU)

• Business Innovation

• Buyer Journey

• Buyer Persona

C

• Cap Table

• Capital Call

• Carried Interest

• Carried Interest (The Carry)

• Cash Position

• Cash-in / Cash-out

• Chicken and Egg Problem

• Chief Product Officer

• Cliff Vesting

• Co-Invest

• Cohort Analysis

• Committed Capital

• Common Stock

• Content Operations

• Contextual Marketing

• Convertible Note

• Convertible Notes

• Convertible Preferred Stock

• Corporate VC

• Customer Acquisition Cost (CAC)

• Customer Advisory Board

• Customer Desire Map

• Customer Discovery

• Customer Empathy

• Customer Expectation Management

• Customer Feedback Management

• Customer Feedback Monitoring

• Customer Journey Map

• Customer Loyalty Incentives

• Customer Loyalty Programs

• Customer Need Alignment

• Customer Success

• Customer Success Marketing

• Customer Validation

D

• Dark Funnel

• Data Room

• Data-Driven Marketing

• Deal Structuring

• Debt Capital

• Default Alive

• Demand Generation

• Demo Day

• Dialogic Learning

• Dilution

• Discounted Convertible Note

• Disintermediation

• Distribution Plan

• Down Round

• Drag Along

• Drag-Along Rights

• Dry Powder

• Due Diligence

E

• Early Adopters

• Earn Out

• Earned Media

• Editorial Calendar

• Email Sender Reputation

• Embedded Payments

• Equity Compensation

• Ethical Growth Hacking

• Ethical Marketing

• Exit

• Expansion Revenue

• eCommerce Personalization

F

• Factor Analysis

• First Mover Advantage

• First Mover Disadvantage

• First-Time User Experience

• Follow-on Investment

• Founder’s Stock

• Fractional CMO

• Free Trial

• Freemium

• Friends and Family Round

G

• GROW Coaching Model

• General Partner

• Go To Market Strategy

• Growth Levers

• Growth Loops

I

• ICE Scoring Model

• Ideal Customer Persona (ICP)

• Imposter Syndrome

• Incubator

• Indie Hackers

• Information Rights

• Instagram Lead Generation

• Instagram Stories

• Institutional Investor

• Interactive Email Marketing

• Internal Rate of Return (IRR)

• Investment Round

• Investment Syndicate

• Investor Director

J

• Jobs to be Done

K

• K-Factor

• Kano Model

L

• LTV:CAC

• Lagging Indicators

• Lead Investor

• Leading Indicators

• Lean Analytics

• Lifecycle Marketing

• Lifestyle Business

• Lifetime Deal (LTD)

• Lifetime Value (LTV)

• Limited Partner

• Liquidation Waterfall

• Liquidity Event

• Low-Hanging Fruit

M

• Management Fee

• Market Mapping

• Market Validation

• Micro VC

• Middle of Funnel Content

• Minimum Viable Product (MVP)

• Monthly Recurring Revenue (MRR)

N

• NDA

• Nano Influencer

• No Co-founder November

• North Star Metric

O

• Omnichannel Marketing

• Onboarding

• One Metric That Matters (OMTM)

• Owned Media

P

• Partnership Marketing

• Philotimo

• Pitch Deck

• Pitch Slap

• Pivot

• Platform as a Service

• Post-Money Valuation

• Pre-Emption Right

• Pre-Money Valuation

• Pre-money / Post-money Valuation

• Preferred Shares / Common Shares

• Preferred Stock

• Priced Round

• Pricing Impact Analysis

• Pricing Model Testing

• Pro-rata Right

• Product Market Fit

• Product Marketing

• Product Marketing Manager

• Product-Led Growth

Q

• Quality of Revenue

• Quiet Quitting

• Quota Carrying Sales Rep

R

• RICE Scoring Model

• Rebranding

• Replenishment Email

• Representation and Warranties

• Reserved Matters

• Revenue Analytics

• Revenue Marketing

• Revenue Per Employee (RPE)

• Reverse Vesting

• Round

• Run Rate

• Runway

S

• SAFE

• SAFE Note

• SWOT Analysis

• SaaS Reporting

• Sales Enablement

• Sales Pipeline

• Sales Qualified Lead (SQL)

• Scalability

• Secondary Sale

• Seed Fund

• Serial Entrepreneur

• Serviceable Addressable Market (SAM)

• Share Purchase Agreement (SPA)

• Shareholder Agreement (SHA)

• Shareholder’s Agreement

• Skills Gap

• Solopreneuer

• Spray and Pray

• Startup Accelerator

• Startup Incubator

• Startup Traction

• Stealth Mode

• Strategic Investor – Financial Investor

• Strike Price

• Sweat Equity

• Syndicate

T

• T-Shaped Marketer

• Tag Along

• Take Rate

• Term Sheet

• Top of Funnel Content

U

• Unicorn

• Unique Selling Point (USP)

• User-Generated Content

V

• V-Shaped Marketer

• VP of Growth

• Valuation Cap

• Value Proposition

• Value-Based Pricing

• Venture Capital Fund

• Venture Capitalist

• Venture Debt

• Venture Studio

• Vesting

• Vesting Cliff

W

• Wantrepreneur

• Word of Mouth Marketing