HOKO Agency Acquires Everdome, Fuelling AI-Driven Metaverse Ambitions in UAE

Malaz Madani

Last updated 13-06-2025

2 min

HOKO Agency acquired Dubai-based virtual-world startup Everdome, enhancing its digital platform HumAIn Assets.

Everdome's inclusion will integrate cryptocurrency '$DOME' and leadership into creating innovative content solutions.

HumAIn Assets aims to combine user-friendly experiences with web3's decentralised interaction and payment systems.

HOKO's chairman emphasizes maintaining genuine human creativity amid AI automation in the UAE market.

Everdome has partnered with major names, contributing to UAE's fast-evolving startup ecosystem.

The metaverse scene within the UAE keeps getting hotter—this time with advertising giant HOKO Agency stepping in, snapping up Everdome, a local virtual-world startup from Dubai.

It's a pretty interesting move, and I reckon it signals a bold step toward blending traditional content creation with cutting-edge AI tech. Everdome's acquisition will specifically boost HOKO's latest venture, HumAIn Assets, where—believe it or not—they’re fusing human creativity, artificial intelligence, and social interactivity into one neat package.

With Everdome now in the fold, HumAIn Assets aims to merge user-friendly, scalable experiences that have made platforms like Uber, Fiverr, and Instagram such huge hits, with the transparency, decentralised interaction, and payment systems fuelling the web3 ecosystem. That's quite a mouthful, I know, but think of it like grabbing the best bits of both worlds.

What caught my attention is that Everdome's cryptocurrency, '$DOME,' along with the company's core leadership, will become integral to HumAIn Assets. This new, integrated platform hopes to transform how people request, create, and deliver digital content, whether that's text, images, or video. It's quite ambitious, but hey, big ideas are exactly what's needed in the fiercely competitive UAE startup space.

Bally Singh, the chairman at HOKO, pointed out something spot on when he talked about achieving scale without losing sight of genuine human creativity. Sure, as he said, artificial intelligence can automate plenty—making the whole thing quicker and cheaper—but that crucial human touch, knowing your audience perfectly, and hitting the mark at just the right moment... that's down to real people.

Founded back in 2022, Everdome has already been making some waves in the virtual experience scene, partnering with big names like OKX and Alpine Web3, and even playing a key role in initiatives like the Emirati government's own "Jahez platform." Pretty impressive stuff for such a young company.

At Arageek, we're always chuffed to bits to watch the MENA startup ecosystem growing and evolving so quickly, and well... I mean, moves like this just go to show there's plenty more excitement yet to come.

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