Savvy Games Partners with NMBRS to Boost Saudi Arabia’s Gaming Scene

Mohammed Fathy

Last updated 10-02-2026

3 min

Savvy Games Group signed an MoU with Sweden’s NMBRS to boost Saudi gaming skills.

NMBRS will set up Riyadh operations for trailers, cinematics and real-time 3D work.

The studio brings experience from Battlefield, Valorant, Dune and Call of Duty.

Both sides aim to develop original IP reflecting Saudi culture and local voices.

The move supports Vision 2030 and growing Saudi games and esports ambitions.

Savvy Games Group has taken another step in strengthening Saudi Arabia’s games and esports scene, signing a memorandum of understanding with Sweden’s NMBRS, a studio known for slick visuals and cinematic game storytelling. The idea is simple enough: bring high-end visual effects and production expertise closer to home, while helping local talent sharpen its skills.

The agreement was signed on the sidelines of the D.I.C.E. games summit in Las Vegas, and it sketches out how NMBRS will set up operations in Riyadh. That means Saudi-based teams working on game trailers, in-game cinematics and real-time 3D content, instead of everything being done from Europe. It sounds minor, but anyone who has watched a startup ecosystem grow knows that having people on the ground makes a world of difference… it’s not just a box-ticking exercise.

NMBRS is no small player. The Stockholm studio has worked on big-name titles like Battlefield, Valorant, Dune and Call of Duty, and has partnered with global esports events including the Esports World Cup and League of Legends Worlds. In short, these are the folks behind the sort of visuals that get gamers properly chuffed to bits before a launch or tournament.

Victor Hedström, founder of NMBRS, described Saudi Arabia and the wider MENA region as a fast-growing frontier for games and esports, highlighting the studio’s interest in future projects, partnerships and talent development in the market. From Savvy’s side, Dr Nika Nour, its SVP and head of international business development, pointed to the momentum in the Kingdom and said the move helps strengthen the ecosystem while opening doors for emerging talent.

There’s also a cultural angle. The two sides plan to explore original intellectual property that reflects elements of Saudi culture, with local creatives involved from early development. For Arageek readers, this bit really matters. I remember chatting with founders who were fed up of seeing regional stories told through an external lens; this kind of collaboration could be spot on for changing that narrative.

All of this sits neatly within Saudi Arabia’s Vision 2030 and the National Gaming and Esports Strategy, which aim to build a sustainable, creative industry rather than relying purely on imports. On the flip side, setting up new operations is always a bit of a faff, and success will depend on how quickly teams can transfer know-how on the ground. Still, I reckon Savvy backing NMBRS locally is a sensible bet, and definately one to watch as Riyadh pushes to become a serious creative hub for games and esports.

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