Anghami and Huawei Celebrate Five Years of Innovating MENA Music Streaming

3 min
Anghami and Huawei celebrate a five-year partnership transforming digital listening in MENA.
Their collaboration spans smartphones, smartwatches, and in-car entertainment systems.
Anghami integrated with Huawei's HarmonyOS, enhancing user experience across connected devices.
The partnership emphasises cultural insight, offering seamless musical experiences for regional listeners.
This alliance illustrates the power of regional creativity meeting global technological innovation.
It’s not every day two regional heavyweights mark a shared milestone, but Anghami and Huawei have plenty to toast. After five years of working hand in hand, the music-streaming pioneer and the tech powerhouse are celebrating a partnership that’s quietly reshaped how listeners in the Middle East and North Africa enjoy their tunes—across phones, watches, and even cars.
When Anghami first popped up on Huawei’s AppGallery, it might have seemed like business as usual. But as anyone following the tech scene knows, what started as a simple app listing grew into a broad collaboration across the entire Huawei ecosystem. From smartphones and wearables to in-vehicle entertainment, the two brands have been weaving a tightly connected web for digital listening.
Back in 2021, Anghami became one of the first regional platforms to land on Huawei’s HarmonyOS smartwatch, letting users flick through tracks right from their wrist. Earlier this year, the partnership hit a new gear—quite literally—by integrating Anghami into Huawei-powered cars. Drivers can now stream their playlists right from the dashboard, without fumbling for their phones (which sounds spot on for long commutes in cities like Dubai or Riyadh).
Choucri Khairallah, Anghami’s Chief Business Officer, has pointed out that teaming up with Huawei helped the platform “bring music closer to people’s daily moments,” whether they’re on the move or relaxing at home. And William Hu from Huawei’s Consumer Business Group echoed that, saying the collaboration reflects Huawei’s aim to empower local innovators through its ecosystem. Sounds fair enough, and honestly, I reckon it’s a smart move on both sides.
What’s particularly interesting is how cultural insight sits at the heart of this partnership. With its 100-million-plus track catalogue, Anghami isn’t just another streaming app—it’s the region’s musical memory bank. Rolling out that experience seamlessly across Huawei’s growing range of connected devices shows genuine thought about how people actually live and listen.
And believe it or not, the reach is staggering: Huawei’s AppGallery now serves over 580 million active users worldwide, while Anghami boasts around 120 million registered listeners. No wonder both brands seem rather chuffed to bits about where things are heading.
All told, this collaboration is a reminder that in the fast-changing MENA tech scene, partnerships can go a long way—sometimes quite literally, from the palm of your hand to your car’s dashboard. As someone at *Arageek* who’s been watching startups and scale-ups chase growth around the region, I find it encouraging to see cross-industry teamwork on this scale. Sure, it’s a bit of a faff keeping up with constant updates and app versions—but that’s the price of progress, isn’t it?
In any case, Anghami and Huawei’s five-year journey offers more than just a case study in tech integration. It’s proof that when regional creativity meets global tech muscle, the results can sound… well, pretty fantastic (definately worth tuning in).
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