Aramex Appoints Amadou Diallo as CEO to Drive ‘Accelerate28’ Strategy Forward

Mohammed Fathy

Last updated 1-05-2026

4 min

Amadou Diallo becomes Aramex Group CEO amid its “Accelerate28” strategy push.

The plan sharpens operations, lifts customer experience, and expands in high-growth markets.

Diallo brings 30 years’ logistics experience across 600 cities and 70 countries.

He prioritises operational excellence, digital upgrades, and smoother end-to-end delivery.

Aramex targets sustainable growth and Net-Zero by 2050 in a tough sector.

Aramex has entered a new chapter. As of 1 May 2026, Amadou Diallo has officially taken the helm as Group Chief Executive Officer, stepping into the role at what many would call a pivotal moment for the Dubai-listed logistics firm.

The move comes as Aramex pushes ahead with its “Accelerate28” strategy, a roadmap designed to sharpen its core operations, improve customer experience, and expand further across high-growth markets. In a sector where margins can be tight and competition fierce, execution is everything. And timing, well… it matters too.

Shadi Malak, Chairman of the Aramex Board, described the appointment as a key step in the company’s growth journey. He pointed to Diallo’s track record in operational excellence and innovation, adding that the Board has full confidence in his ability to drive sustainable growth and strengthen the company’s position in the logistics space. According to Malak, the expectation is clear: build on strong foundations while unlocking new opportunities across regional and global markets.

Diallo brings over 30 years of experience in logistics and transportation, having led large-scale operations and transformation initiatives in several markets. That kind of background is not just nice to have, it’s essential when you’re steering a business operating in more than 600 cities across 70 countries. Aramex today employs over 16,000 people, and coordinating that scale is no small feat.

In remarks shared on the occasion, Diallo said he was honoured to join Aramex at such an important stage in its journey. He spoke about creating an environment where every voice is heard and ideas are valued, language that signals a people-first leadership style. At the same time, he underlined that customers will remain at the heart of the company’s strategy, especially as global trade and e-commerce continue to evolve at speed.

His immediate priorities? Driving operational excellence, accelerating digital capabilities, and refining the end-to-end customer experience. In other words, less faff in the system, more efficiency at every touchpoint. And believe it or not, in logistics, even a small tech upgrade can ripple through the entire value chain.

From an entrepreneurship perspective, and here at Arageek we follow these transitions closely, leadership shifts like this can sometimes feel ceremonial. But in logistics, they tend to be anything but. I still remember speaking to a startup founder in Cairo who said their entire growth depended on reliable cross-border shipping; one delay and everything unraveled. So when a major regional player doubles down on operational strength and digital transformation, it’s not abstract corporate talk. It lands directly on the ground.

To his credit, Diallo also highlighted the importance of unlocking new growth opportunities while delivering sustainable value for shareholders. That balance between ambition and discipline is tricky. Many CEOs talk about expansion; fewer manage to align it with consistent performance. I reckon the real test will be how Accelerate28 translates into measurable gains over the next two years.

Aramex also acknowledged the contribution of Nicolas Sibuet, who served as Acting Group CEO over the past 12 months. He is credited with maintaining momentum and supporting the company’s transformation during the interim period, a steadier hand at the wheel while the next chapter was being shaped.

Founded in 1982 and listed on the Dubai Financial Market since 2005, Aramex has long positioned itself as a bridge between East and West. Sustainability is also central to its strategy, with a public commitment to reach Net-Zero emissions by 2050. In a world increasingly focused on climate accountability, this is no longer a box-ticking exercise but a definatley strategic priority.

On the flip side, the logistics industry in 2026 is navigating rising costs, geopolitical shifts, and fast-changing customer expectations. Digitalisation isn’t optional anymore; it’s spot on the critical path. If Diallo can combine operational rigour with tech-driven agility, Aramex may well strengthen its footing in both regional and international corridors.

For the wider MENA startup ecosystem, where dependable delivery networks can make or break e-commerce ventures, this leadership transition will be watched closely. And rightly so. In logistics, as in entrepreneurship, the devil is in the detail, and sometimes, the detail makes all the difference.

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