Autoworld Invests AED 45M in Dubai Hub to Accelerate Bajaj Expansion

Malaz Madani

Last updated 30-06-2025

3 min

Autoworld International FZCO invests AED 45 million in a new logistics hub in Jafza.

The 162,000 sq ft facility will assemble Bajaj motorcycles and three-wheelers by 2026.

Jafza's prime location supports Autoworld's market reach across the GCC and Africa.

Africa's two-wheeler market growth aligns with Autoworld's strategic expansion plans.

The initiative could create around 100 new jobs, boosting the local logistics sector.

Dubai’s bustling Jebel Ali Free Zone, known locally as Jafza, is buzzing again, folks. Autoworld International FZCO, the key distributor for India's Bajaj vehicles in the region, has just announced it's investing a chunky AED 45 million into a state-of-the-art logistics and assembly hub right there in the heart of Jafza.

At about 162,000 square feet—pretty massive, I reckon—the facility is slated to be in full swing by 2026. It'll assemble Bajaj motorcycles and three-wheelers (you know those ubiquitous "tuk-tuks" you see darting through crowded streets?), as well as providing ample storage and distribution capacity for spare parts and lubes. Considering how popular these vehicles are getting,not just here but across Africa, this move makes sense.

Speaking of Africa: the continent's two-wheeler market alone is expected to grow by nearly five percent every year. Makes sense, doesn't it? For millions over there, motorcycles aren't just a cheap and cheerful transport option, they're the backbone of last-mile deliveries in bustling urban centres, helping boost local economies.

That said, Autoworld’s Director Vishal Kumar Lakhani put it neatly, saying, "This facility marks a major step forward in our growth strategy." He’s also praised the ease and efficiency of operating from Jafza, a place they've called home since 2008. Can't blame them—location-wise, it's spot on: perfectly placed for companies targeting markets across the GCC and Africa.

Abdulla Al Hashmi, Chief Operating Officer at DP World GCC, chimed in too, highlighting Autoworld's decision as proof of Jafza’s robust logistics infrastructure, which now hosts an impressive 940 automotive companies from 88 countries. And believe it or not, Jafza racked up a staggering AED 102 billion in automotive trade last year alone. Not bad, eh?

Personally, I’m chuffed to bits about this initiative. It's exactly the kind of project we love celebrating at Arageek, fitting neatly into our mission to energise and empower the region’s ambitious startups and entrepreneurial endeavours. Autoworld estimates the new facility could generate around 100 new jobs directly and indirectly—which means more local opportunities underpinning our ever-growing logistics sector.

On the bigger stage, let's not forget this aligns neatly with DP World’s ambitious strategy. They recently kicked off plans for what they claim will be the world’s largest car market in Dubai. With a projected annual sales turnover double today's AED 6.8 billion figure, it's clear the UAE isn’t messing around when it comes to becoming a global automotive hub.

The groundbreaking agreement itself was inked in the presence of Abdullah Bin Damithan, the Group CEO at DP World GCC, along with senior management from both sides. Autoworld isn't exactly new to this—having operated from Jafza for well… over sixteen years, benefiting from the infrastructure’s multi-modal logistics capabilities to export Bajaj vehicles to over 25 countries.

All things considered, Autoworld’s latest move looks well-timed to keep pace with the accelerating demand across emerging economies. Let’s call a spade a spade: these affordable and efficient vehicles are central to economic development across emerging markets—and Autoworld is obviously gearing up for a busy future.

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