BirdEye Secures SAR 2.2M to Turbocharge Saudi Retail Tech Revolution

Majd Alshikh

Last updated 25-05-2025

2 min

BirdEye secured a 2.

2 million Saudi riyal boost, closing its pre-seed investment round.

The platform aids retailers with smart tools to compete against larger market players.

Funds will expand BirdEye in Saudi Arabia and support tech innovations for retail.

This aligns with Vision 2030, enhancing small and medium-sized enterprises' competitive edge.

Retailers anticipate BirdEye's new innovations designed for the Saudi market.

Saudi start-up BirdEye has just bagged itself a tidy 2.2 million Saudi riyal boost, closing its pre-seed investment round thanks to support from a private investment fund focusing especially on local tech companies.

Established last November by Abdullah Bin Omeirah and Abdulrahman Al Hassan, BirdEye aims to lend a much-needed helping hand to retailers navigating a digital landscape that's moving at lightning speed. The company's platform provides shopkeepers with user-friendly, smart tools to streamline day-to-day operations and stand their ground against bigger market players.

BirdEye states that the new investment funds will go towards broadening its reach across Saudi Arabia, forging ahead with fresh technology innovations for retail, and hiring talented, homegrown experts in areas like programming, sales, marketing, and user experience.

This mission aligns neatly with the Kingdom's Vision 2030, a national drive to bolster small and medium-sized enterprises, enabling them to hold their own both locally and regionally. BirdEye is positioning itself as the go-to strategic partner for shop owners heading down the digital path.

From conversations I've had with Arageek readers who run their own businesses, there’s always interest when new tech platforms step up to support smaller retailers. After all, keeping pace in the digital age can be a bit of a headache when you're competing against the big boys.

So hats off to BirdEye as it adds this financial feather to its cap. With this early-stage investment secured, it’ll be interesting to see if they manage to shake things up with their soon-to-be-released innovations designed specifically for Saudi retailers. For now though, it's probably time to pop the kettle on and see how this all unfolds.

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