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Checkout.com and Tabby Partner to Bring BNPL Surge to UAE and Saudi Arabia

Editorial Team
Editorial Team

3 min

Checkout,com partners with Tabby to launch buy now, pay later services in the UAE and Saudi Arabia.

Merchants can integrate Tabby's BNPL solution directly at checkout to boost customer loyalty.

BNPL adoption in the Middle East has surged 62% in a year, promising future growth.

UAE and Saudi adoption rates are 39% and 42% respectively, amid rising online shopping trends.

This partnership offers consumers flexible payments, enhancing consumer choice and retailer sales.

Checkout.com has announced it's teaming up with Tabby to launch "buy now, pay later" (BNPL) payment services across the UAE and Saudi Arabia, helping retailers meet a rising demand for more flexible purchasing options.

This latest partnership means merchants using Checkout.com's platform can now easily integrate Tabby's popular BNPL solution directly at checkout. With shoppers increasingly looking for convenient ways to split payments and manage their spending, this collaboration aims to significantly enhance the payment experience, ultimately boosting customer loyalty and fueling growth for local businesses.

Commenting on the partnership, Abdulaziz Saja, KSA General Manager, Tabby, said: “By partnering with Checkout.com, we’re bringing Tabby’s flexible payments to even more merchants. This gives Checkout.com’s businesses access to Tabby’s +15 million high-intent shoppers while offering their customers greater flexibility at checkout.”

“We are excited to partner with Tabby to empower merchants in the UAE and Saudi Arabia with more payment options for their customers,” said Remo Giovanni Abbondandolo, General Manager MENA, Checkout.com. “At Checkout.com, we believe in the strategic value of payments in increasing revenue for our merchants through high performance payments, and this partnership reinforces our commitment to delivering solutions that drive business growth and enhance customer experiences.”

Looking at the numbers, the BNPL trend is absolutely booming in the Middle East. According to Checkout.com's recent report on digital commerce, adoption rates for BNPL in the region have surged up to 62% just over the past year—pretty impressive stuff. Experts anticipate that the BNPL market here could expand further, at an annual growth rate of about 15.2% from 2025 to 2030, driven mainly by shoppers’ growing appetite for alternative payment and credit options.

Specifically, in the UAE and Saudi Arabia, BNPL proves increasingly popular, with adoption already topping 39% and 42% respectively. With an 80% jump in daily online shopping since 2020—hardly a surprise after lockdown made so many of us expert online shoppers—customers clearly want payment solutions that provide flexibility rather than stress at checkout.

By uniting Checkout.com's seamless payments infrastructure with Tabby's flexible financing options, companies can deliver exactly the experience modern shoppers crave. This integration means merchants get quick access to payment alternatives without complicated technical setups, allowing them to adapt swiftly to changing customer expectations.

On the consumer side, it's all about choice, convenience, and financial breathing room. As more shoppers embrace BNPL, retailers can expect boosted sales figures, higher average spending and, crucially, happier custumers.

It’s evident that ease-of-use and flexibility are crucial in any retailer’s toolkit these days, and moves like this can make a real difference. For those of you who've been following payments news closely via platforms like Arageek, it perhaps comes as no shock that industry players continue to double down on solutions that tap into the preferences of savvy Middle Eastern consumers.

With online shopping firmly here to stay and constantly evolving, this kind of collaboration between two prominent fintech names feels both timely and strategic—a pretty sensible step forward in today’s digital age.