ContactNow and Kashier Forge Partnership to Boost BNPL Across MENA Region

ContactNow, the digital finance arm of Egypt’s Contact Financial Holding, has teamed up with Kashier, a major player in online payments across Egypt and the wider Middle East, to offer new flexible Buy Now Pay Later (BNPL) options to customers.

Under this partnership, ContactNow’s popular BNPL service will be seamlessly integrated into Kashier’s online payment systems. It's a clever strategic move that helps ContactNow broaden its reach and connect with more consumers eager for convenient digital finance solutions.

Let's face it, we’re seeing a massive shift lately toward smarter and more convenient ways to manage money. And for everyday Egyptians juggling their budgets (which can be quite a faff, let’s be honest), BNPL seems spot on. It's simple, fast, and accessible—all the buzzwords customers love these days.

Ahmed El Moselhy, the Business Director at ContactNow, shared his excitement about this deal, noting that working with Kashier aligns neatly with their mission to deliver ground-breaking financing. "We aim to strengthen our market presence and reach new customer segments in line with evolving market dynamics and changing customer needs," he highlighted. You can't help but notice how in tune they seem to be with current trends.

Khaled Raslan, CEO and Founder of Kashier, showed similar enthusiasm. He pointed out that joining forces with a key player like ContactNow allows Kashier to offer even greater value. "Our goal has always been about helping businesses grow through cutting-edge payment solutions," Raslan explained, "and financing flexibility is a huge part of achieving that."

As someone who's been tracking fintech's growth in the MENA region closely for Arageek, I'm genuinely impressed to see collaborations like these shaping up—partnerships that genuinely empower small businesses and regular folk alike. That said, I reckon ContactNow and Kashier are certainly making the right moves.

And believe it or not, with the way fintech is growing across the region, flexible payment plans have quickly switched from being nice-to-have perks to an essential customer expectation. With more and more people shifting towards cashless solutions, digital innovation is no longer optional—it's necessary.

Well… I mean, the mobile app ContactNow already provides a robust array of financing choices tailored to user-friendly experiences and convenience. This partnership just sweetens the deal for everyone involved, boosting financial inclusion, digitisation, and letting more businesses—and ordinary customers—tap into game-changing payment technology.

Let's just hope more companies in the region take note and jump on the bandwagon soon enough. With solutions like these, growing your brand while meeting customer demands doesn't seem such a tricky endeavour anyomore, does it?

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