Conversation with Mohammed Reda – MasterMinds

Today on MasterMinds, we sit down with a true pioneer in social entrepreneurship and education. From launching EduVision to transform how we think about creative learning, to building Maharty—the first platform dedicated to vocational and technical training—he has consistently turned vision into impact.

His work now spans international conference organization, strategic partnerships, and content creation through Nawah, where he highlights voices driving education and social innovation.

Please welcome “Mohammed Reda” , a changemaker who believes entrepreneurship is more than business—it’s a mindset and a lifelong mission.

In this conversation, we’ll explore how his background, values, and persistence have shaped his path as a social entrepreneur.

My journey with entrepreneurship began from a genuine passion for education and a dream to create something meaningful that truly serves people. In 2016, I founded EduVision as a social enterprise aimed at developing education through a range of services, including organizing the Creative Education Summit—an event that brings together everyone interested in education, technology, and creativity. The summit has since grown into a major platform that welcomes participation from both public and private educational institutions, as well as numerous Arab and international countries. EduVision also provides consulting services to educational institutions in areas such as recruitment, training, and more.

In 2021, we established Maharty, one of the projects dearest to my heart. It was driven by a clear goal: to advance technical education and vocational training. This was a long-held dream for me, especially as a graduate of technical education who witnessed how neglected this sector was. Our vision was to launch the first educational platform dedicated to vocational and technical training and to provide professional training services for technicians and skilled workers. My partner, Mohamed El-Baz, and our team played a key role in bringing this vision to life.

In 2022, we pursued another goal: to establish a company that delivers world-class conference and exhibition management services, offering integrated solutions for governments as well as large and medium-sized enterprises. Today, we organize international conferences in Egypt and collaborate with both local and global companies, with the support of my partners Walid Saad and Nasser Fekry, along with our dedicated team.

Currently, I also create content focused on education and social entrepreneurship. Since I couldn’t find a platform that highlighted the education industry, I launched Nawah, a platform where I host experts and specialists in education and social entrepreneurship.

I realized that entrepreneurship is my true path after working in several places, whether in companies or government entities. I felt I had the opportunity to build a team and launch developmental projects that could help people and benefit society. For me, entrepreneurship is not just about work or running a company—it’s a mindset, a way of life, and a mission I want to continue carrying forward.

Of course, there were many challenges along the way—some things worked, and others didn’t. But without a doubt, the hardest part was managing people, finances, and maintaining continuity. Over time, however, I learned how to attract the right talent, bring skilled people together, and create an environment where they could collaborate effectively.

What I’ve realized is that building a company isn’t just about having a good idea—it’s about having the right people around you and learning how to manage them with trust, clarity, and vision. At the beginning, I often tried to do everything myself, but that only led to burnout and limited growth. As I gained experience, I understood the importance of delegation, creating systems, and empowering the team to take ownership of their roles.

Managing finances was another tough lesson. Early on, we faced periods where resources were scarce, and it was difficult to balance investment in growth with the need for sustainability. Through trial and error, I developed a stronger financial discipline, learned how to prioritize, and discovered the value of building partnerships that could support long-term impact.

In the end, what kept me going was resilience and a deep belief in the mission. Entrepreneurship is not a straight path—it’s a journey full of ups and downs. But every setback taught me something new, and every small success gave me the motivation to keep pushing forward.

Lately, I’ve been focusing more on the strategic side of the business, while the execution and management responsibilities are handled alongside my partners, managers, and the wider team. I divide these roles based on my responsibilities and priorities, with my main focus being on business development and driving new projects forward.

This shift has been important because, as an entrepreneur, I realized that I can’t—and shouldn’t—try to do everything myself. My role today is to look at the bigger picture: identifying opportunities, building partnerships, and ensuring our projects align with our long-term vision. Meanwhile, having strong managers and a capable team allows me to trust that the operational side is being handled effectively.

By focusing on strategy and development, I can spend more time on innovation, exploring new markets, and strengthening relationships with stakeholders. This balance ensures that the company not only grows sustainably but also adapts quickly to changes in education, technology, and the events industry. It also gives the team room to grow in their own roles, which is essential for building a resilient organization.

I’ve been organizing events since 2014, and for me, every event is a completely unique experience. I live through all the details, and I give each one my full energy and commitment. Whether it’s a large international conference or a small workshop, I approach it with the same passion and dedication.

The event that’s closest to my heart is the Creative Education Summit, because it was the very first event I organized through EduVision. It became a turning point—not just for me personally, but also for the company, as it proved that we could create a platform capable of bringing together educators, innovators, and institutions from across the region. Another milestone for me was the Skills Competition for Technical Education, which directly connected with my own background and dream of elevating vocational training.

What makes these events special is not only the outcome, but also the teamwork behind the scenes. Each event is built with a dedicated team that shares the same vision and works tirelessly to make it happen. Over the years, I’ve learned that the real success of an event lies in collaboration—bringing people together, harnessing their strengths, and creating an environment where every detail adds to the impact.

These experiences taught me that events are not just about logistics and organization; they are about building stories, creating opportunities, and leaving a legacy that continues long after the closing session.

The job market has completely transformed, and the most essential skills young people need today are the ability to use artificial intelligence effectively in their work, alongside strong communication skills, problem-solving abilities, and decision-making skills.

AI is no longer optional—it’s becoming part of every industry, from education and business to healthcare and logistics. Those who know how to leverage AI tools will be more competitive, efficient, and innovative in their roles. At the same time, technology alone isn’t enough. Employers are looking for people who can communicate clearly, collaborate across teams, and adapt to different cultural and professional environments.

Problem-solving and decision-making are equally critical. The challenges we face today are more complex than ever, and success often depends on the ability to analyze situations quickly, think creatively, and make informed choices under pressure. These skills ensure that young professionals don’t just follow instructions but actively contribute to shaping solutions and driving progress.

In short, the winners in tomorrow’s job market will be those who can combine technical skills like AI with human skills like communication and leadership, creating a balance that makes them irreplaceable.

We always make it a priority to look at global experiences and best practices. For example, during the COVID-19 pandemic, we were among the first companies in Egypt to deliver a complete online conference experience, at a time when this concept didn’t really exist locally. That moment taught us how important it is to anticipate change and move fast when the world shifts.

In education, we’re currently focusing on solutions powered by artificial intelligence and data science, because we believe the future of learning depends on personalization, smart analytics, and technology-driven insights. By studying how international markets use these technologies, we adapt and localize them for our region, ensuring they actually fit the needs of our students, institutions, and industries.

This approach—combining local challenges with global inspiration—has been one of the key factors in our growth. It allows us to not only keep up with international standards but also to create innovative models that position Egypt as a regional leader in education and event management.

I was fortunate to have people around me who guided and supported me to reach where I am today. The most influential figures who inspired me personally are Ahmed Rabie, Ahmed Tohamy, and Hatem Salam.
On a broader level, I’ve also been deeply inspired by the journeys of Mahmoud El-Araby and Ahmed El-Sewedy, whose impact and achievements in business and society have been a source of motivation for me.

Working across different fields teaches you a lot—it allows you to understand the details, challenges, and dynamics of various industries before making a decision about where to focus. Gaining this wide exposure helps you identify your strengths, passions, and the kind of work that truly resonates with you.

In the events industry, for example, experimenting with different types of events—corporate, educational, cultural, or international—gives you a clearer vision of where you can add the most value. Only after exploring these diverse experiences does it make sense to specialize in a particular type of event, whether it’s conferences, exhibitions, or training-focused gatherings.

This process not only sharpens your expertise but also helps you build resilience, adaptability, and confidence. By the time you choose your niche, you’re not just entering blindly—you’re bringing with you a deep understanding of what works, what doesn’t, and how to deliver impact.

We are currently working on developing more advanced solutions for managing conferences and exhibitions, especially by integrating new technologies that can make the entire experience smarter, more interactive, and easier to scale. Our aim is to go beyond traditional event management and create platforms that offer real-time analytics, digital engagement tools, and seamless hybrid formats that connect in-person and virtual audiences.

In the field of education, we also have a number of promising ideas that we’re shaping into projects. While execution may not happen until next year, our focus is on AI-driven and data-powered solutions that can personalize learning, track performance more effectively, and support institutions in making evidence-based decisions. We see this as a natural extension of our mission—connecting global innovation with local needs, and ensuring that the solutions we build have both immediate impact and long-term value.

This dual focus—on technology in events and innovation in education—positions us to lead in two sectors that are rapidly evolving, while staying true to our core vision of driving progress through creativity and collaboration.