Eat App Secures $10M to Bolster India Expansion in Reservation Race

Editorial Team

Last updated 21-01-2026

2 min

Eat App raised $10 million in a Series B extension, lifting total funding beyond $23 million.

PSG Equity backed the round, betting on India as a “key growth market”.

India scaled fast, reaching over 2,000 restaurant partners in just one year.

The ReserveGo acquisition and Swiggy tie‑up streamlines “fragmented reservation workflows”.

Eat App is targeting India’s $85bn food service market with data‑driven tools.

Dubai-based Eat App has pulled in $10 million in a Series B extension round, led by PSG Equity through its portfolio company Zenchef SAS, as the company doubles down on India as a key growth market. The fresh capital tops up its original $6 million Series B raised back in 2022, pushing total funding past the $23 million mark. The long and short of it? Investors are clearly buying into the India story.

The restaurant reservation and guest management platform has been around for more than a decade now, and today works with over 5,000 restaurants across 92 countries. The UAE, the US, the UK and Saudi Arabia have traditionally carried the business, but India has moved from promising to pivotal in record time. In just one year, Eat App scaled to more than 2,000 restaurant partners there, which is no small feat in a market where operations can be… well, a bit of a faff.

Part of that momentum comes from some tidy strategic moves. In mid-2025, the company acquired ReserveGo, a reservations platform built by industry veteran Vijayan Parthasarathy, which was handling around 5 million bookings every month for more than 1,000 restaurants. Eat App also teamed up with Swiggy to roll out its restaurant growth suite in India under the GroMax brand, allowing venues to pull reservations from different platforms into one system and actually make sense of their data. I remember attending a founders’ meetup years ago where restaurateurs moaned about juggling five dashboards just to manage a single service, so this kind of unification feels spot on.

India’s food service market is expected to cross $85 billion by 2028, with dine-in dining accounting for over half of total spending. Eat App is betting that simplifying fragmented reservation workflows will help restaurants optimise capacity, improve guest experience and, ultimately, lift revenues. I reckon the focus on data-driven decision-making is the right call here, although competition in the space is fierce and nothing is guaranteed. That said, the speed of its India rollout so far definately suggests Eat App knows how to read the room.

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