Foodics Boosts AI-Driven Restaurant Tech with $10M AWS Partnership

Editorial Team

Last updated 20-10-2025

3 min

Foodics secures a $10 million deal with AWS to enhance AI-driven restaurant management.

AWS's scalable infrastructure will bolster Foodics' capabilities like demand forecasting and smart inventory tracking.

CEO Ahmad AlZaini views the deal as essential for smarter, data-driven decision-making.

AWS highlights the collaboration's potential to reshape food and hospitality through AI and cloud tech.

This partnership signals MENA's F&B sector as a growing hub for digital innovation.

Foodics has just inked a $10 million commercial agreement with Amazon Web Services (AWS), marking a major leap in its push toward artificial intelligence-driven restaurant management. The Saudi-born tech company — already one of MENA’s go-to names for cloud-based operations and payments in the food and beverage (F&B) scene — plans to use AWS’s scalable infrastructure to supercharge its AI development.

The collaboration is set to help Foodics weave AI deeper into its SaaS platform, enabling features such as demand forecasting, smart inventory tracking, and dynamic pricing. In other words, restaurants using Foodics may soon find that a lot of operational guesswork becomes a thing of the past. CEO and co-founder Ahmad AlZaini put it neatly, noting that Foodics sees itself as a “fintech-first SaaS platform” aiming to strengthen both small and large businesses in the F&B world. He described the AWS agreement as a foundation for smarter, data-driven decision-making — not just a shiny add-on.

Over in the AWS camp, Amr Masri, the company’s Country Leader for Saudi Arabia, talked about the deal as evidence of how AI and cloud tech can reshape food and hospitality. He said AWS is chuffed to bits to provide the backbone technology that powers Foodics’ AI push — from intelligent menu recommendations to pricing models that respond in real time.

It’s easy to see why AWS would want Foodics in its corner. Since launching in 2014, the Saudi startup has processed over six billion orders and now serves every slice of the F&B market — from quick-service chains and cafés to food trucks and even micro-retailers. The company also holds a fintech licence from the Saudi Central Bank, giving it serious credibility in digital payments.

At Arageek, we’ve watched similar AI collaborations emerge across the region, but this one feels particularly spot on. Foodics isn’t just chasing a tech trend; it’s building the kind of data infrastructure that could help restaurants run leaner and respond faster to market shifts. I reckon it’s a smart move, especially in a sector where margins are tight and innovation is often the secret sauce.

That said, the real test will be how quickly those AI promises translate into daily wins for restaurant owners — fewer headaches over stock management, better sales forecasts, maybe even happier customers. And believe it or not, that sort of automation used to be a bit of a faff for smaller outlets. Now, with the right cloud backbone, it’s starting to look very doable indeed.

The $10 million AWS deal doesn’t just boost Foodics’ tech muscle; it also signals how MENA’s F&B ecosystem is maturing into a hotbed for digital innovation. Not bad for a company that began its journey only a decade ago and is now, quite literally, cooking up the future of restaurant tech — even if I’m still waiting to see how it all plays out in real kitchens, with real chefs juggling the lunchtime rush.

It’s an exciting sign that the region’s tech scene is definately ready to compete with global peers.

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