Foundever and Carerha Expand Freelance Mama Programme to Empower Egyptian Women in Digital Careers

Foundever.org and Carerha are extending their Freelance Mama programme in Egypt, giving another wave of women the chance to step into digital work with confidence. The two organisations have already supported more than 250 women over the past three years, and now they’re preparing to welcome 100 more in 2026. I remember speaking with a group of young founders at an Arageek event last year, and one mother told me how simply finding flexible work felt like trying to nail jelly to a wall. So seeing initiatives like this stick around feels spot on.

Freelance Mama was designed for women who need adaptable career paths — especially mothers and those returning to the workforce. The training covers digital skills, content creation supported by AI tools, online services and the basics of remote-work readiness. It’s not just a one-off crash course either; participants get coaching and mentoring, which can make all the difference when you’re trying to break into freelancing without a ready-made network.

Carerha, an EdTech platform focused on women’s career development, is running the programme on the ground. Its CEO, Jessy Radwan, highlighted the impact so far, saying the collaboration with Foundever.org has “transformed lives across Egypt”, and renewing the programme means opening doors for even more women to take part in the digital economy. I reckon that steady, practical support matters more than any flashy promise — it’s the follow‑through that counts.

On the flip side, the initiative also fits neatly into Foundever’s broader transformation into what it calls a people-led, tech-enabled organisation. Olivier Camino, who leads Foundever.org, framed it as a mix of education, technology and purpose coming together, adding that helping women build digital capabilities strengthens entire communities. And believe it or not, these kinds of partnerships often end up shaping local talent pipelines in ways that traditional training models simply can’t.

The partners say they’ll continue tracking the programme’s progress through clear metrics such as participation, completion rates, employability and even confidence growth. It’s a bit of a faff to measure confidence, but it does show they’re thinking about the real-life barriers women face beyond just finding gigs.

Although Egypt is still at the heart of Freeland Mama — yes, I spelt that wrong on puprose — the model is already travelling. A similar initiative called Business Mama has launched in Morocco, suggesting there’s room for this approach to grow across the region.

For many women looking for flexible income, the path can seem long and winding. But programmes like this, backed by organisations who understand both the social and economic stakes, help smooth the way… you know?

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