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Greener, Smarter, Funded: Inside MENA’s Thriving Green-Tech Startup Scene

Mariam Mwanes
Mariam Mwanes

5 min

Have you noticed how green-tech has swiftly transformed from a niche idea to the cornerstone of innovation and entrepreneurship across the MENA region? Once abundant solely with oil and gas riches, today, Middle Eastern and North African countries are proactively nurturing bold green-tech ventures aiming to redefine the area's environmental future.

From clean energy solutions to sustainable agricultural practices, new startups across the region, some emerging only within the last couple of years, have successfully secured significant investments. At Arageek, we consistently highlight game-changers reshaping industries; join us today as we spotlight these dynamic MENA green-tech startups, newly funded, uniquely positioned, and ready to rewrite tomorrow’s sustainable narrative.


FortyGuard (UAE): Championing Heat-mapping and Urban Cooling

When summer hits the UAE's buzzing cities, temperatures can escalate rapidly, pushing resource demands and carbon emissions to unprecedented levels. Founded in 2021, FortyGuard addresses this exact dilemma through innovative AI-enabled solutions such as thermal analytics, heat-mapping, and integrated urban cooling strategies. Recently landing $500K in pre-seed funding, FortyGuard isn't just mitigating adverse urban warming effects; they're fundamentally reshaping how cities in arid climates manage sustainability challenges.


Aura (Saudi Arabia): The EV Chargers Redefining Electric Infrastructure

Saudi startup Aura, launched in 2022, firmly believes in the power of electric mobility. By providing robust infrastructure for electric vehicle (EV) charging stations and user-friendly digital solutions, Aura empowers Saudi Arabian residents to transition smoothly towards an electrified future. The company's recent $1.5 million investment round speaks volumes about investor confidence, positioning Aura confidently within MENA's expanding sustainable mobility ecosystem.


Bekia (Egypt): Turning Waste into Reward

Egyptian startup Bekia, established in 2021, is reshaping how consumers see waste recycling. Its innovative platform incentivizes customers to recycle their waste, offering rewards ranging from essential groceries to digital vouchers. Securing a $600K investment, Bekia delivers not only a green solution for waste management but also a cultural shift—promoting environmentally responsible behaviors among Egyptians, one rewarding transaction at a time.


Pure Harvest Smart Farms (UAE): Transforming Desert into Farmland

Conceived to combat the region’s intense dependency on food imports, Pure Harvest Smart Farms deploys cutting-edge hydroponics and controlled environment agriculture techniques. Although founded in late 2020, the startup recently garnered impressive investments totaling over $50 million. With relentless focus on sustainability and resource efficiency, it's reshaping food security perceptions while turning desert conditions into thriving, year-round farms.


Evolvin' Women (UAE): Sparking Change through Sustainable Hospitality Careers

Evolvin' Women, a socially impactful green-tech startup established in 2021, combines sustainability with empowering opportunities for women. This UAE-based organization focuses on reducing environmental footprints within the hospitality sector, aligning sustainable resource management with valuable skills development for women in underserved communities. After securing significant funding and wide acclaim, Evolvin' Women proves sustainability and social impact can coexist seamlessly.


Natufia (Saudi Arabia): Smart Indoor Gardening at its Finest

Launched in 2021, Natufia Labs is a Saudi green-tech startup that cultivates a greener future—quite literally—through its smart indoor herb-growing gardens. Combining automated nutrient solutions and optimized water usage, Natufia offers homeowners high-quality, sustainably-grown greens, directly from their kitchens. Successfully closing a $3.5 million round, Natufia follows its vision to revolutionize urban agriculture across the Middle East.


eMushrif (Oman): Smart Mobility Meets Sustainability

Omani startup eMushrif began operating in late 2020 and has secured approximately $2.5 million in investment. Pioneering Internet-of-Things (IoT) enabled mobility services, eMushrif caters predominantly to schools and transportation services. By offering more efficient routes and optimized resource management, their solutions substantially cut emissions—actively advancing the sustainability agenda while smartly elevating mobility standards in the Sultanate.


COFE App (Kuwait): Brewing Sustainability Online

At first glance, the Kuwaiti startup COFE App might seem solely about coffee; however, launched in 2021, COFE actively reduces waste while fostering sustainability practices within Kuwait's booming coffee culture. Through its tech-savvy platform, COFE coordinates orders efficiently, cuts unnecessary single-use materials, and nudges local cafés toward adopting eco-responsible habits. Recent funding inflow of $2 million spotlighted their appealing blend of convenience, tech, and conscious sustainability.


Waste Lab (UAE): Composting at Scale, Reimagined for Urban Life

Waste Lab emerged in 2021 to tackle food waste disposal issues across the UAE. This innovative startup converts thousands of tons of food scraps into valuable organic compost, later distributed to local agricultural producers. A recent six-digit seed round helped Waste Lab expand its mission—promoting circular economies, encouraging urban environmental consciousness, and substantially decreasing landfill dependence.


Shift EV (Egypt): Reinventing Clean Mobility

Shift EV, founded in 2021, makes electric vehicle conversions accessible, cost-effective, and environmentally impactful for Egypt's vast transportation fleets. With an $8 million investment secured recently, the startup embarks on an ambitious mission—electrifying industrial and public sector vehicles to considerably reduce Nile Valley's emissions footprint, setting a profound example for future clean mobility accelerators in MENA.


Final Insights and Observations

These recently funded green-tech startups represent only a glimpse of significant shifts underway in the MENA entrepreneurial landscape. Investors' rising confidence, evident in sizable funding rounds, signals broader acceptance and heightened recognition of green-tech's pivotal role in regional economic diversification, sustainability, and environmental preservation. The MENA region's startups are indeed shaping a sustainable narrative that traditional industries alone cannot craft.

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Conclusion

In essence, these ambitious MENA region startups showcase that a greener, more sustainable, and eco-friendly future is unmistakably within reach. Leveraging innovation, disruption, and impact-driven models, these companies redefine the role of tech and sustainability—hand in hand. At Arageek, we believe the green-tech movement reshaping the Middle East and North Africa contains boundless potential, heralding opportunities we can't afford to ignore. What do you think? Are we witnessing a sustainability revolution unfolding before our eyes? Share your thoughts below!

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