KoçDigital Expands AI Footprint in MENA with Strategic Saudi Arabia Partnerships

KoçDigital has been making quite a bit of noise in the region lately, and its latest push into MENA shows just how serious the Turkish tech player is about staking its claim in AI-driven industrial transformation. The company turned heads at Industrial Transformation Saudi Arabia 2025 in Riyadh, where it stepped in as one of the 27 strategic partners selected for Saudi Arabia’s Advanced Manufacturing and Production Center—an initiative tied closely to Vision 2030. For anyone who’s spent time around the startup and industrial scene here, that’s no small stage.

What struck me, reading through the details, is how intentionally KoçDigital is positioning itself not simply as a vendor, but as a transformation partner. They emphasised that MENA isn’t just a market opportunity; it’s a place where AI can genuinely shift how factories operate, from productivity to sustainability. I reckon that’s spot on, especially with more than 4,000 factories lined up for upgrades under the Kingdom’s Future Factories Program. It reminds me of a chat I once had with a young founder at an Arageek workshop—he said the hardest part wasn’t building tech, but convincing traditional industries that digital tools weren’t “a bit of a faff.” Times have definitely changed.

The company also made room for new collaborations during the exhibition, sealing partnerships with Zain KSA and Experts Vision Consulting. The idea is to blend KoçDigital’s AI capabilities with local know-how—always a smart move if you don’t want your solution to feel like it’s been parachuted in. And believe it or not, their booth drew high‑level visits too, including Türkiye’s ambassador to Saudi Arabia and a senior official from the Saudi Ministry of Industry and Mineral Resources. That kind of visibility usually signals you’re on the right track, even if it doesn’t guarantee smooth sailing.

Another highlight was KoçDigital’s contribution to a panel on industrial transformation, where they talked through real use cases of AI-powered manufacturing and operational excellence. They also ran live demos of Platform360, their Industry 4.0 and AI-driven manufacturing system. From what was shared, it seems the demo area turned into a bit of a hotspot for executives roaming the expo floor, which often says more than any slide deck ever could.

Beyond the event itself, KoçDigital’s broader track record helps explain its growing footprint. As a subsidiary of Koç Holding, the company brings more than 300 specialists and a history of over 500 transformation projects in 14 countries. Their focus spans AI, data technologies, industrial IoT and supply‑chain optimisation—all crucial areas for manufacturers trying to future‑proof their operations. On the flip side, scaling across MENA is never straightforward, and… well, I mean, not every market adapts at the same pace. But the direction of travel is clear.

With factories across Türkiye, Saudi Arabia and beyond already running on KoçDigital’s systems, the company looks chuffed to bits with its expanding role in the region’s industrial evolution. And from where I’m standing, watching startups and corporates mingle across the MENA tech landscape every day, the momentum feels very real—even if the path ahead won’t always be perfectly smooth or, as I once mispelled in a draft, “straitforward.”

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