Korea Lighting’s NeuroLux Aims to Revolutionise Brain Health with Light Therapy

Korea Lighting has been getting a fair bit of attention lately, and it’s easy to see why. The company has been pushing the idea that light can do far more than brighten up a room, and during a recent international media meet-up in Seoul, its team lifted the lid on a technology called HS‑Frame. I’ve seen many MENA founders try to solve health challenges with consumer-friendly gadgets, so hearing about a lighting startup exploring brain‑stimulating wavelengths didn’t feel as wild as it sounds… though still pretty bold.

The CEO, Dong Woo Lee, explained that Korea Lighting doesn’t see itself as a lamp maker at all, but as a functional optical semiconductor company. That might sound a bit technical, but the gist is quite simple: they’ve built a structure that keeps light wavelengths stable, prevents overheating and allows for high‑intensity output without frying the device. Spot on for therapeutic uses, really. Their flagship product, NeuroLux, uses two specific infrared wavelengths—810 nm and 1064 nm—to support things like blood circulation in the brain, focus and even sleep quality.

I reckon what makes NeuroLux stand out is how ordinary it looks. No helmets, no masks, no sci‑fi vibes. Just a lamp you can place on your desk. The company is very clear, though: NeuroLux isn’t a medical device. It doesn’t treat dementia, but it aims to support cognitive health safely and consistently. And believe it or not, that simple positioning feels refreshing in a sector where companies sometimes overpromise.

What caught my attention is how Korea Lighting uses the same core tech across several industries. There’s a beauty line called Lumetri—with devices for hair growth, skin therapy and neck care—built on those targeted wavelengths. Then there’s Vitamin LED, which is basically everyday lighting that reduces bacteria and viruses by up to 99.9 percent. Apparently, more than 300 public institutions in South Korea already use it. Quite impressive, even if getting this tech into homes worldwide might be a bit of a faff at first.

The HS‑Frame also plays a role in agriculture, especially in vertical farming. By improving heat dissipation and light efficiency, Korea Lighting says it can boost productivity while keeping energy use under control. For regions facing water scarcity or unpredictable climates—something I hear about constantly when speaking with MENA founders—this sort of innovation could be genuinely meaningful.

Despite the wide portfolio, Korea Lighting insists it isn’t spreading itself thin. The company has been around for 15 years, gradually refining its tech before branching out. They handle some products internally while co‑developing others with specialised partners, prioritising healthcare as their core focus for now. It reminds me of startups in our region that grow quietly for years before suddenly emerging with a strong, well‑tested product.

The next big milestone for Korea Lighting is the global launch of NeuroLux at CES 2026, along with expansion plans targeting the Middle East and Southeast Asia. These markets are increasingly receptive to solutions that blend wellness, design and a touch of future tech. On the flip side, competition in brain‑health consumer devices is heating up fast, so timing will matter—a lot.

The company is already working on a new NeuroLux version that will measure blood flow in the brain and adjust the therapy automatically through AI. A sort of smart coach for your lighting routine, you know? They’re definately betting on a future where light doubles as a healthcare companion, a hygiene tool and even a farming asset.

Whether that vision becomes mainstream remains to be seen, but Korea Lighting is clearly carving out its own lane. And for those of us at Arageek who like watching ambitious tech cross over into everyday life, it’s the kind of story we’ll be keeping an eye on.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!

✉️ Send Us Your Story 👇

https://en.arageek.com/send-us-your-story-or-a-news-tip