Bonat Secures $6M to Supercharge AI-Powered Customer Engagement in Saudi Arabia

Editorial Team

Last updated 3-11-2025

3 min

Bonat, a Riyadh-based AI platform, secures $6 million in a Series A funding round.

Funding will enhance Bonat's AI capabilities and expand its services to more retail sectors.

The investment supports Saudi Arabia's Vision 2030, focusing on digital transformation and tech empowerment.

Bonat aims to help SMEs thrive in the cashless, data-driven economy by innovating with AI.

Backed by major players, Bonat's future development in customer engagement tools is highly anticipated.

Well, here’s an interesting one from the Saudi startup scene that’s really got people talking. Bonat, a Riyadh-based platform specialising in AI-powered customer engagement, has just pulled in **$6 million** (around SAR 23 million) in a Series A round. The investment was led by **tali ventures**, the corporate venture capital arm of **stc group**, with participation from **anb Seed Fund**, **Rua Growth Fund**, **RZM Investments**, and a cluster of angel investors who seem just as bullish on what Bonat’s building.

I’ve seen a fair few loyalty and CRM startups in the region, but Bonat’s managed to carve out quite a spot for itself. Their platform blends behavioural analytics, digital wallets, and smart marketing automation — basically helping businesses turn one-off customers into long-term regulars. At last count, the company was serving *thousands* of retailers and F&B brands across Saudi Arabia and connecting with over **six million** users. That’s no small feat, really.

The fresh cash injection will, by the sound of it, turbocharge Bonat’s AI capabilities and roll out more finely tuned campaign automation. There’s also talk of expanding beyond the food and beverage sector into broader retail and services. Integration with payment systems and mobile wallets is on the cards too, giving merchants a single dashboard to track their entire customer journey. I reckon that’s spot on for a market that’s rapidly leaning into digital transformation.

**Motaz Alangari**, Group Chief Investment Officer at stc group, put it neatly when he said that customer engagement sits at the core of loyalty and growth in the digital economy. His comment underlines how this investment ties into Saudi Arabia’s Vision 2030 push to empower merchants with smarter tech tools. On the flip side, as **Khalid S. Alghamdi** from **anb capital** pointed out, the country’s customer success platforms market could nearly *triple* to around USD 180 million by 2030. So — the timing’s not just good; it’s strategic.

**Saud Binsaeed**, Bonat’s founder and CEO, sounded properly chuffed about what’s next, saying this funding will help the company scale faster and channel more AI into everyday business tools. And **Turki Aljoaib** of Rua Growth Fund added that Bonat’s helping Saudi SMEs hold their own in a cashless, data-driven economy. From what I’ve seen at Arageek over the years, empowering smaller enterprises like that often ends up having a ripple effect across the entire ecosystem.

Honestly, I’m not usually one to gush over funding news — it can get a bit of a faff reading between the buzzwords — but this one feels different. Saudi’s startup scene has been bubbling for a while, and when big players like stc and anb throw their weight behind a homegrown tech company, it’s usually a sign something’s shifting. Bonat’s next phase will definately be worth keeping an eye on, especially if they manage to balance tech innovation with the human touch that keeps customers coming back for more.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!