Lahunna Oman and Asyad Group Launch Empowering Program for Omani Women

Lahunna Oman has joined hands with Asyad Group to roll out Wijdan, a programme that aims to help young Omani women navigate both self-discovery and professional growth. The two organisations signed a memorandum of understanding in Muscat, with Asyad stepping in as the main sponsor to launch the initiative’s first cohort across the Sultanate.

Wijdan isn’t one of those tick-the-box training courses. It’s designed as a three-phase journey, mixing online lessons, group coaching, peer-to-peer learning and community engagement. The idea is to give participants not only knowledge but also resilience, clarity and direction—tools that can be used in their careers and day-to-day lives. From what I’ve seen over the years covering startups for Arageek, these blended models can be spot on when it comes to keeping participants both engaged and accountable.

Leyan Al Mawali, Group Chief Legal Officer at Asyad, was quoted as saying the sponsorship reflects the group’s strategy of building a diverse and resilient workforce. She described the initiative as a way to nurture women’s potential while strengthening Oman’s position as a leading logistics hub. On the flip side, this isn’t just corporate social responsibility for the sake of a press release—there’s genuine alignment here with Oman Vision 2040, which places strong emphasis on human capital and inclusive economic growth.

Shatha Salim Al Maskiry, founder of Lahunna Oman, explained that the initiative gives women the space to “discover who they truly are and how they can excel in life.” And believe it or not, language itself plays a quiet role here: Wijdan in Arabic means “deep awareness”, capturing the spirit of reflection and purposeful action.

I reckon the interesting bit is how the programme seems tailored for different stages in a woman’s career. Whether you’re stepping into the workforce for the first time or making a mid-career shift, it’s not about a one-size-fits-all formula. Instead, it’s about cultivating a mindset capable of adapting to change—a skill I’d argue is worth its weight in gold at a time when industries are shifting faster than ever.

Since launching in 2020, Lahunna Oman has already rolled out a series of women-focused initiatives, like Sidrah, Rialy and Ma7al’ha, often in collaboration with partners ranging from Outward Bound Oman to Bank Muscat. They’ve built a reputation for slightly unconventional but practical approaches, and that makes Wijdan something to watch. From my own encounters with founders in Muscat, there’s often a hunger for structured guidance, but also a desire for spaces where ideas can breathe. Programmes like this tick both boxes—albeit running them is always a bit of a faff behind the scenes.

Overall, the partnership between Lahunna Oman and Asyad Group strikes me as more than just words on paper. It’s an investment in skills, confidence and opportunity—and if it delivers as planned, many young Omani women could be chuffed to bits with the outcomes. For a region keen on unlocking untapped potential, that’s definately a step in the right direction.

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