Meedaf and InDebted Unite to Revolutionise Debt Collection in the UAE

Meedaf, the Abu Dhabi Global Market-based financial services platform, has entered into a strategic partnership with InDebted, the Australian-born fintech best known for its AI-powered debt collection infrastructure. The move includes Meedaf investing in InDebted’s UAE arm, part of a push to scale the company’s presence across the region.

For anyone who’s followed how debt collection is typically handled, it’s been a bit of a faff—letters piling up, endless phone calls, consumers stuck in the middle. InDebted is pitching a softer, more tech-driven way: debt resolution that puts empathy alongside efficiency. And Meedaf, with its deep GCC networks, reckons this approach might strike the right chord in a market like the UAE, where fintech adoption is racing ahead but cultural nuances still matter.

The tie-up comes just months after InDebted officially launched in the UAE, where it already works with consumer lenders, fintech players, and the increasingly popular Buy Now, Pay Later providers. This latest injection of support will allow it to broaden its reach into banking, financial services, government, and even telecoms, while building out a proper local hub.

Engineer Abdulla Abdul Aziz AlShamsi, CEO of Meedaf, framed the deal as a chance to “transform the financial services landscape” in the Emirates and beyond, highlighting not only the efficiency gains but also the idea of giving consumers back a sense of control. On the flip side, InDebted’s founder Josh Foreman stressed that debt problems rarely respect borders—having operations across seven regions already, the company feels well placed to tackle the complexities faced by borrowers in the GCC.

Now, between you and me, I reckon there’s something quite spot on about introducing dignity into debt resolution. Too many collection stories usually leave consumers feeling cornered. I remember chatting with a small startup founder at an Arageek event last year; she admitted that outstanding payments nearly suffocated her young business. Having systems that work both for institutions and the individual could make a world of difference in this region, where SMEs are the backbone of so much growth.

This isn’t Meedaf’s first strategic move either. Earlier in the year, it joined forces with Brink’s to provide smarter cash and valuables management services in the UAE. If anything, today’s announcement shows that Meedaf is building a portfolio of partnerships designed to modernise key financial processes from the ground up.

InDebted, meanwhile, continues to expand beyond its Australian roots. Launched back in 2016, it flipped the collections industry on its head by prioritising customer wellbeing through technology. It’s now setting its sights firmly on Latin America, Europe, and of course the GCC. Whether it can replicate the same success here remains to be seen, but with Meedaf backing the effort, they might just be onto something.

For the many consumers and businesses in the UAE who see dealing with debt as a draining and often intimidating process, a change in tone could be refreshing—dare I say, chuffed to bits if it really delivers. And if this collaboration does deliver on its promises, it could well raise the standard for how financial wellbeing is supported across the region.

One thing’s for sure: the debt collection industry is in for a shake-up, and this partnership feels like only the beginning—even if scaling such solutions is never exactly straighforward.

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