Mintiply Backs AED 1.2B Exit Deal in GCC F&B Sector Transformation

Mintiply Capital is gearing up to steer a sizeable AED 1.2 billion investment deal tied to one of the GCC’s fast‑expanding food and beverage groups, and the move has already sparked plenty of chatter across the region’s business circles. What caught my eye—perhaps because at Arageek we meet founders who dream of this sort of leap—is how this group evolved from a modest retail concept into a full ecosystem spanning supermarkets, cafés, bakeries, catering and a growing online delivery arm. It’s the sort of journey you hear about over coffee with entrepreneurs who’ve been tinkering away for a decade before suddenly hitting their stride.

According to the details shared, Mintiply Capital is advising on the group’s strategic exit, guiding the valuation, deal structure, investor onboarding and the regulatory hoops that usually turn into a bit of a faff. The idea is to place the asset squarely in front of qualified investors—regional and international—who have the appetite and capacity to take on a business of this scale.

Noel Hatem, the firm’s COO, described the deal as a “landmark opportunity” for those wanting exposure to an integrated F&B and e‑commerce setup in the GCC. He also highlighted the group’s scalability and strong operational model, pointing out that the business isn’t just growing—it’s shaping its corner of the regional market. And believe it or not, the group has doubled its market alpha in just two years, helped along by a blend of competitive pricing, premium positioning and an increasing range of branded and private‑label products.

I’ve always reckoned that businesses which manage to balance brick‑and‑mortar strength with a smooth online offering tend to outpace the rest, and this group seems to have done exactly that. Its fast‑scaling e‑commerce platform has essentially become the glue for customer engagement, keeping traffic flowing across both physical and digital channels.

As part of the transaction, Mintiply Capital is also shaping the acquisition framework for new investors—everything from the investment vehicle and cross‑border compliance to financial, operational and commercial due diligence. It’s a dense process, but when structured well… I mean, it can save everyone a few headaches later. On the flip side, poorly structured deals often unravel at the worst possible moment, something many founders in the region have learned the hard way.

The timing is spot on too. M&A activity in the Gulf is gaining serious momentum, with projections suggesting it could surpass $115 billion in 2025. An EY report noted that deals in the first nine months of the year rose 23%, with cross‑border transactions driving most of the value—the highest in five years. Investors are clearly on the hunt, especially in markets like the UAE and Saudi Arabia where consolidation is heating up.

Mintiply’s role here seems to reinforce its broader ambition of linking global capital with regional success stories, especially those ready for new ownership and long‑term scaling. It’s a reminder that while the GCC’s F&B sector might look crowded from the outside, there’s still room for well‑run, cleverly positioned brands to pull ahead—sometimes in ways that even seasoned observers don’t expect. And as someone who’s spent years listening to startup pitches, I’m always a bit chuffed when businesses prove that disciplined growth still beats flashy shortcuts, even if the journey is definately messy at times.

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