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RSA XB Raises $1.5M to Simplify Cross-Border E-Commerce Logistics

Mohammed Fathy
Mohammed Fathy

4 min

RSA Cross-Border has spun out from RSA Global, raising $1,5m seed funding.

It promises a “software-first” fix for cross-border e-commerce logistics.

The platform lets smaller players build branded end-to-end international services.

An AI layer automates tasks and “aggregates volumes” to unlock efficiencies.

Funds will expand India-linked trade lanes, with a follow-on round in 2026.

RSA Cross-Border (RSA XB) has officially stepped out on its own. The company, spun out from RSA Global, has raised $1.5 million in seed funding to scale what it describes as a software-first approach to cross-border e-commerce logistics. The entire round was led and fully backed by 21 Ventures.

The new capital will support expansion across key trade lanes connecting India to the UK, Europe and the GCC, corridors that have become increasingly important as Indian online sellers look outward. Anyone who has tried to ship products across borders, even on a small scale, knows it can be a bit of a faff. Customs, air freight, last-mile delivery… so many moving parts. RSA XB’s pitch is that it can make this process smoother, faster and more predictable.

The company has brought in serial tech founders Denis Konoplev as CEO and Pavan Kumar TV as CTO to lead the charge. Both are repeat founders with previous exits, and according to the company, they have overseen 10 per cent week-on-week growth over the past year. That sort of consistent climb is no small feat in logistics, which is often anything but smooth.

At the heart of RSA XB’s model is a modular, plug-and-play structure aimed at freight forwarders, consolidators and third-party logistics providers. These are the businesses that move goods for online retailers but often lack the scale to build fully integrated international networks. RSA XB allows them to piece together their own branded end-to-end service, across air freight, customs and last-mile, choosing which parts to run through RSA’s operations and vetted partners, and which to keep in-house or with existing collaborators. Underpinning it all is a proprietary technology platform designed to orchestrate handovers and pool shipping volumes, theoretically unlocking better economics for smaller players.

There is also an AI layer baked into the system. The company says this technology automates manual operational tasks and speeds up commercial processes that have historically slowed cross-border trade. Airlines, customs brokers and last-mile carriers within the ecosystem can use the same tools without having to build them from scratch. In an industry where margins are tight and inefficiencies are rife, that could be a meaningful advantage, though, I reckon, execution will matter far more than buzzwords.

Abhishek Shah, Co-Founder and Group CEO of RSA Global, described the spin-out as the group’s bet on software-led logistics, adding that the funding validates that thesis and provides capital to prove it at scale.

For his part, Konoplev pointed to India’s booming e-commerce sector and the growing ambition of its logistics providers. He noted that many are becoming more sophisticated, building their own end-to-end networks and targeting global markets. RSA XB, he said, aims to give them both the operational backbone and the technology to scale faster.

Jacob Isaev, General Partner at 21 Ventures, highlighted how fragmented cross-border logistics remains, calling it critical infrastructure that still lacks a unifying orchestration layer. He said RSA XB aggregates volumes and opens up efficiencies that small and medium-sized businesses would struggle to access alone.

The company will run commercial operations from Dubai, with its operational footprint centred in India. Over the next 18 months, the new funding is expected to go into expanding its AI platform, increasing capacity in India, and strengthening networks across the UK, Europe and the GCC. A follow-on round is pencilled in for late 2026.

From where we sit at Arageek, watching founders across MENA trying to crack global markets, logistics often feels like the unglamorous hurdle nobody talks about enough. Yet it can make or break an e-commerce business. If RSA XB can truly simplify the puzzle, and do so at scale, it might prove that software-first logistics is more than just a neat tagline. The next 18 months will be telling, and definately ones to watch.

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