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Southcomp Polaris Boosts Libyan IT Innovation with Partner Summit in Tunis

Malaz Madani
Malaz Madani

4 min

Southcomp Polaris hosted a partner summit in Tunis, engaging around 60 Libyan channel partners.

The event focused on cloud and cybersecurity, aiming to boost digital transformation in Libya.

Benoit Malraison emphasised long-term partnership building and sustainable growth in the region.

Technical workshops and networking sessions aimed to balance knowledge-sharing with engagement.

Southcomp Polaris plans similar initiatives across Africa, fostering trust and collaboration.

Southcomp Polaris, the Tunisian arm of regional distributor Mindware, recently gathered around 60 Libyan channel partners in Tunis for what was pitched as an exclusive partner summit. The two-day event wasn’t just about handshakes and coffee breaks; it was designed to reinforce relationships, spark conversations around cloud and cybersecurity, and unlock new opportunities for digital transformation in Libya—a market the company clearly considers a priority.

Benoit Malraison, who oversees France and Africa for Mindware, framed the gathering as a step toward long-term partnership building. He spoke of positioning the company as a trusted enabler of technology on the continent, with an emphasis on sustainable growth and innovation. It’s a familiar refrain in this part of the world, but when you see the steady uptick of IT adoption across Libyan businesses and government bodies, it does strike a chord.

Anis Abdessalem, Southcomp Polaris’ General Manager for Tunisia, Libya and Ivory Coast, went further. He described Libya as “dynamic and fast-growing,” highlighting sectors like banking, telecoms and energy as ripe for modernised IT systems. According to him, bringing Libyan partners together in Tunisia gave space for proper knowledge-sharing, not least when it came to Dell Technologies’ latest cloud and multi‑cloud strategies. And let’s be honest—keeping partners up to speed on the new Dell partner programme for FY26 is no small matter.

The agenda mixed technical workshops with networking sessions. There were deep dives into data storage and security, but also lighter partner engagement activities—a blend I reckon works quite well, because too much technical chat can be a bit of a faff. By weaving in both business enablement and informal networking, the event managed to strike a balance.

What stood out to me, though, was how SCP positioned itself not just as a logistics channel but an engine of co‑marketing support, training, and ongoing collaboration. For Libyan partners grappling with the pace of IT modernisation, that extra layer of backing can make the difference between chasing trends and actually leading them.

On the flip side, one can’t ignore how crowded this space is becoming in Africa. With multiple vendors and distributors scrambling for position, the challenge is less about awareness and more about execution. Still, events like this create momentum. They build trust, and trust in business—particularly in regions where infrastructure gaps remain—goes a long way.

I remember sitting at an Arageek roundtable a while back, where founders from Tripoli complained that training and market access were often fragmented. If SCP delivers on its promise of equipping partners with tools and hands‑on know‑how, then it’s spot on in addressing what entrepreneurs themselves have long flagged.

Southcomp Polaris says similar initiatives are on the horizon across other African markets. If the Tunis summit is anything to go by, those gatherings will likely combine technical substance with a strong dose of partner engagement. Personally, I’m not a fan of overly glossy summits that are all show and no substance. But here, there seems to be a tangible link between what’s discussed in conference rooms and what trickles down into public services, energy systems, and banking platforms.

Mindware and its affiliates have been in the value‑added distribution game since the early nineties. They’ve weathered their share of market shifts. Whether this renewed push in Libya and parts of Africa proves to be a game‑changer remains to be seen. But for the Libyan channel partners who boarded planes to Tunis, I imagine they flew back chuffed to bits with the sense that someone is, at last, investing time and resources into their part of the world—even if getting IT modernisation done on the ground will definately take more than a two‑day summit.

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