HUMAIN Unveils AI-Driven Horizon Pro PC with Snapdragon Edge

HUMAIN, the Saudi Public Investment Fund–backed AI company, has lifted the curtain on its new Horizon Pro PC, unveiled by CEO Tareq Amin alongside Qualcomm president Cristiano Amon at the Snapdragon Summit in Hawaii. Built around Qualcomm’s Snapdragon X Elite processor family, the device is pitched as more than just another laptop—it’s promoted as a glimpse into how personal computing might look when agentic AI takes centre stage in day-to-day work.

The Horizon Pro runs on HUMAIN’s own upcoming operating system, HUMAIN ONE, which the company says will allow enterprises to weave together workflows, communication tools, and AI applications through a single adaptive interface. The promise is a machine that doesn’t simply respond but actively anticipates, nudging decisions forward quicker than you’d expect. Specs-wise, it offers a zero-latency wake mode, 18 hours of battery on one charge, around 40% lower power consumption than rivals, and cooling tech to handle heavy, sustained use. Not bad, considering most of us still get annoyed if our laptops wheeze after a few spreadsheet tabs.

One distinctive touch is HUMAIN’s use of its Arabic-first language model, ALLAM, deployed locally on the device for privacy and speed, while maintaining the option to lean on the cloud when broader or more complex processing is needed. For businesses in the Middle East and beyond, that’s potentially spot on—striking a balance between control, performance, and scalability.

During the Summit, Amin emphasised that the device marks what he sees as a “paradigm shift” for enterprise computing, explaining that agentic AI can act hand in hand with users. Qualcomm’s Amon, for his part, talked up the collaboration as a model for future AI-first personal computing experiences.

Something that caught the eye was HUMAIN’s announcement that it will hand out 500 Horizon PCs to students, a push to seed early adoption among the next generation of innovators. That’s more than a nice PR touch—it underscores how Saudi Arabia wants its AI champion to think both globally and locally. When I speak with founders around the MENA region, many worry that advanced tech often skips them by. This kind of gesture, small as it might look on paper, can make a world of difference if it sparks curiosity in young people.

I reckon this machine will appeal most strongly to enterprise buyers who crave security and speed but also need their systems to play nicely with cloud AI when required. On the flip side, for everyday consumers, it might feel a bit of a faff unless HUMAIN strips back some of the enterprise-heavy layers. Still, as someone who’s watched countless startups in our region struggle to move past proof-of-concept, I was chuffed to bits to see a Saudi-born AI company on stage in Maui, shoulder to shoulder with one of the world’s key chipmakers. That kind of visibility matters.

Of course, whether Horizon Pro lives up to its billing remains to be seen. Specs look admirable, and the hybrid AI approach is clever. But as always, it’ll come down to execution—battery life that holds up after a year of daily use, software that’s smooth rather than clunky, and AI that genuinely saves time rather than adding yet another learning curve. For now, though, HUMAIN has made quite the statement, and it’s a reminder that the Middle East is not just catching up in AI—it’s carving out its own voice. And that, at Arageek, is something we feel is definately worth keeping an eye on.

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