FABMISR and noon Payments Team Up to Revolutionise Egypt’s Digital Economy

Editorial Team

Last updated 13-10-2025

3 min

First Abu Dhabi Bank Misr partners with noon payments to boost Egypt’s digital payments sector.

Noon payments is now an official payment provider, supporting Egypt's evolving e-commerce landscape.

FABMISR aims to modernise payment options and enhance digital payment acceptance.

The collaboration seeks to empower local merchants and promote a more inclusive digital economy.

This partnership aligns with Egypt's efforts toward a cashless economy, leveraging fintech innovation.

First Abu Dhabi Bank Misr (FABMISR) has teamed up with noon payments, the fintech arm of the e-commerce platform noon, in what looks to be a promising push for Egypt’s digital payments scene. The Central Bank of Egypt recently approved noon payments as an official payment service provider—a milestone that clears the way for this collaboration to roll out across the country’s fast-growing online commerce market.

From my experience following fintech moves in the region for Arageek, when traditional banks and leaner tech outfits join forces, things tend to move quickly. And this one’s shaping up to be spot on for businesses looking to modernise their payment options without all the faff.

Mariam El Samny, who heads consumer banking at FABMISR, said the partnership underlines the bank’s commitment to strengthening ties with e-commerce-focused fintech players in the MENA region. Her words echoed a familiar theme: that banks can no longer play solo if they want to keep up with customer expectations. Shmais Fakhry, leading Innovation & Acquiring at the bank, chipped in to say the partnership fits a wider plan to expand digital payment acceptance, promising new products in the not-too-distant future.

On the flip side, noon payments’ team seem equally enthusiastic. Mosam Gadia, the company’s Senior Vice President, described the collaboration as part of noon’s mission to provide creative, flexible payment solutions for merchants and shoppers alike. Meanwhile, Egypt country manager Mostafa Maher called it a strategic step toward empowering local merchants and reinforcing a more inclusive digital economy—something Egypt’s policymakers have been keen to press ahead with.

What I quite like here is that both sides appear genuinely invested in reshaping everyday transactions, not just ticking boxes. And believe it or not, FABMISR’s involvement isn’t small potatoes—it’s part of a wider network of over 70 branches in Egypt under the global First Abu Dhabi Bank umbrella, which enjoys one of the highest credit ratings in the region. That amount of muscle behind an innovation push could give Egypt’s maturing fintech sector a real lift.

I reckon this move fits neatly with the Central Bank’s goal of nudging the country toward a less cash-heavy economy. If noon’s tech know-how meets FABMISR’s financial clout halfway, merchants might soon find themselves with more efficient, secure, and even cheaper ways to handle payments. And honestly, if that spurs more startups to work hand-in-hand with banks, we’d all be chuffed to bits. The road ahead won’t be without bumps—integrating old-school banking systems with modern fintech platforms is always a bit of a faff—but it’s a step in the right direction for Egypt’s digital future.

In short, this isn’t just another corporate handshake—it’s a hint that the region’s digital transformation is quietly accelerating, one partnership at a time. And from where I’m sitting, that’s definately worth keeping an eye on.

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