UAE Aims to Become Global Startup Hub with Ambitious New Initiative

Malaz Madani

Last updated 22-09-2025

4 min

The UAE launches "The Emirates: The Startup Capital of the World" campaign to promote entrepreneurship.

The initiative involves over 50 incubators, universities, and public-private partners.

A digital platform, StartupEmirates.

ae, offers mentorship and networking to attract global startups.

Entrepreneurial programmes will train 10,000 Emiratis and create economic content with 50 local creators.

The campaign aims to integrate startups into the government supply chain for sustained growth.

When Sheikh Mohammed bin Rashid Al Maktoum unveiled the campaign branded “The Emirates: The Startup Capital of the World”, it wasn’t just another glossy announcement. It was a clear push to position the UAE as more than a financial hub—it wants to be seen as the beating heart of entrepreneurship on a global stage. The idea is simple yet ambitious: equip young Emiratis with the tools, skills and networks to build and grow ventures, while diversifying the economy beyond oil.

The Ministry of Economy and Tourism is leading the charge, joined by the Government Media Office and the UAE Entrepreneurship Council. More than 50 incubators and accelerators are roped in, along with universities, investors and plenty of public–private partners. It’s all about pulling together what can sometimes feel like fragmented pieces of the startup jigsaw.

Sheikh Mohammed himself pointed out that small and medium-sized enterprises already make up the backbone of the economy, contributing over 63% of non-oil GDP. He stressed the country’s mission to nurture 10,000 Emirati entrepreneurs and open the door for thousands of business opportunities. In my view, that target sounds bold—but not out of reach given the UAE’s track record in building ecosystems quickly.

Now, here’s where it gets interesting. There’s a digital platform, StartupEmirates.ae, which is meant to be more than a website. Think free mentorship, shared workspaces, networking events and even cross-border ties to lure in global startups. If it works as intended, it could draw in 10,000 entrepreneurs and add some 30,000 jobs by 2030. That’s not just chatter; that’s boots-on-the-ground activity.

The campaign isn’t just broad strokes either. Programmes include specialised training tracks: 10,000 Emiratis will be put through a structured entrepreneurship curriculum, from the basics of starting up to managing global expansion. Another scheme will train 50 local creators to develop economic and entrepreneurship content—quite smart really, because stories shape perceptions, and perceptions can make or break a startup journey.

Other initiatives touch practical needs. A project management programme will licence 500 professionals to oversee housing projects, while a tax agent course will certify another 500 agents in VAT and corporate tax—fields that otherwise can feel, frankly, a bit of a faff for new founders. And then there’s a push to incubate 250 full-time real estate agencies, nudging them towards establishing proper companies rather than operating as lone brokers.

Education is a big piece too. A nationwide *Young Entrepreneurs & Graduate Business Expo* is on the cards, giving school kids and fresh graduates a stage to showcase projects. I reckon that could plant entrepreneurial seeds early, something we at Arageek often highlight as key for long-term ecosystem health.

On the procurement side, startups are also being invited into the government supply chain, with priority given to home-grown entrepreneurs in federal tenders. That’s a tough nut to crack in many markets, but if done right it could provide small firms with reliable revenue streams and encourage more innovation through competition.

All in all, the UAE isn’t dipping its toes in—it’s diving head first. And believe it or not, while such grand campaigns often face hurdles in execution, the sheer scale and coordination here is spot on. As someone who’s spent time chatting with early-stage founders across the region, I know that what they truly crave isn’t just funding, but an ecosystem that cares about their growth and guidess them through hurdles. If this initiative lives up to even half its promise, plenty of entrepreneurs will be chuffed to bits.

The big question now? Whether momentum can be sustained beyond the fanfare. But for today, it’s hard not to see the UAE placing itself firmly on the global startup map—definately not by accident, but by deliberate design.

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