HOOTL Unveiled: UAE Investors Back Cybersecurity Firm’s AI-Powered Expansion

Editorial Team

Last updated 21-05-2025

3 min

RIIG has rebranded to HOOTL, focusing on AI-driven automation in healthcare and insurance sectors.

HOOTL aims to streamline insurance processes using AI for document verification and claims settlement.

Their new base in the UAE leverages the country's digital innovation and growth potential.

They plan to strengthen ties with both public and private sectors, including regional universities.

Previously focused on cybersecurity, they're now expanding into broad AI applications.

There's some interesting buzz coming out of the Middle East's tech scene today. RIIG, the cybersecurity and risk analysis specialists, have just bagged fresh funding from investors in the UAE, supporting their expansion into healthcare tech and insurance services. As part of this new chapter, they're sprucing things up with a brand-new name: HOOTL, which stands impressively for "Humans Out of the Loop".

For anyone who might find that a bit of a mouthful, what it basically means is they're diving deeper into automation—think AI-driven solutions streamlining those fiddly processes in insurance, from verifying documents to smoothing out claims settlements. It’s all part of HOOTL’s ambitious game plan to tackle complex challenges where you absolutely can’t afford slip-ups in accuracy or security.

And honestly, it's not exactly surprising they're picking the Emirates as the base camp for their Middle Eastern push. In their press statement, HOOTL pointed to the UAE's forward-thinking stance on digital innovation and tech as making it, naturally, the spot-on choice to scale up their operations in the region.

Opening a new regional office there seems a sensible move, allowing them to forge stronger partnerships with both public and private sectors—and not forgetting the region's universities. It's clear they’ve done their homework about the strategic advantages that come with setting up shop somewhere like Dubai or Abu Dhabi.

Previously operating under the slightly longer-winded name Riggleman Information & Intelligence Group, these tech boffins were originally focusing mostly on cybersecurity solutions: threat monitoring, early warnings, instant analytics—you name it, they probably did it. With their AI credentials already well-established in the global market, pivoting into AI-driven automation for sectors like healthcare and insurance was bound to perk interest.

That all being said, as Arageek readers know well, branding can make or break ventures. Whether rebranding RIIG to HOOTL will give the firm the market foothold they're looking for is something we (and no doubt others) will be keeping close tabs on. In the meantime, looks like there's plenty happening in the ever-evolving world of AI and automation.

So, watch this space—and perhaps enjoy a nice cuppa while you do, because seemingly, tech just never sleeps, especially in a place like the UAE where digital dreams seem determined to come true every other Wednesay.

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