AI
Saudi Arabia
UAE
EgyptUAE’s Hushday Secures $550K to Bring Exclusive Premium Sales to the GCC
2 min
Hushday raised $550K (approximately AED 2 million) in a pre-seed funding round.
The platform offers luxury brands a controlled way to manage excess inventory.
It plans to launch first in the UAE, then expand into Saudi Arabia, Qatar, and Kuwait.
Operates on a private, invitation-only model offering flash sales with AI-powered recommendations.
Targets the booming $16 billion GCC premium off-price retail market.
A new player in the Middle East’s luxury retail space is making headlines. UAE-based Hushday just closed a pre-seed funding round, raising $550,000 (around AED 2 million) from a group of regional tech investors. With this new injection of capital, the startup is gearing up to bring its exclusive premium sales platform to several key markets in the Gulf region.
At its core, Hushday isn’t just another e-commerce site. It’s an invitation-only platform designed specifically for luxury and premium brands that need a discreet, high-quality channel to move excess inventory—without sacrificing their pricing control, brand image, or reputation. Think of it as a secret garden for fashion, beauty, accessories, and more, where only select members can access limited-time, carefully curated sales events.
Right now, the company is preparing to officially launch in the UAE, but the big plan doesn’t stop there. Hushday has its sights set on Saudi Arabia, Qatar, and Kuwait next, tapping into a growing appetite for smart, premium retail options across the Gulf. According to Hushday’s leadership, this isn’t just about clearing out stock; it’s about helping brands build relationships with new customers while maintaining exclusivity.
Jean Thillaye du Boullay, the COO of Hushday, put it plainly:
"This isn’t just about clearing stock. It’s about reaching a new audience with purpose—and turning each campaign into both revenue and retention."
What sets Hushday apart is its tight-knit, referral-based approach. Users gain access by invitation only, unlocking access to up to 50 exclusive flash sales per month. The platform also uses AI-powered recommendations and loyalty rewards to keep members engaged and coming back for more.
Interestingly, while the idea may sound familiar to European shoppers who know platforms like Veepee, Hushday is firmly rooted in the Gulf’s unique luxury landscape. The premium off-price market in the GCC is estimated to hit $16 billion, and Hushday is banking on the fact that regional consumers want localized, high-end experiences that match their tastes and expectations.
As luxury brands look for smarter ways to manage their inventory without losing their prestige, Hushday might just be the tailored solution they’ve been waiting for. And if its regional rollout succeeds, it could reshape how premium goods are sold—and how exclusivity is experienced—in the Middle East.
