Suplyd Secures $2M to Revolutionize Egypt’s HORECA Supply Chain

Suplyd, a Cairo-based startup, has just secured $2 million in a pre-Series A funding round—enough to make any founder a bit chuffed, I’d say. Having watched Egypt’s restaurant industry wrestle with supply woes first-hand, I can’t help but feel a sense of satisfaction seeing practical solutions finally making headway. Suplyd wants to become the digital backbone for Egypt’s massive HORECA (hotels, restaurants, cafes) supply chain, reportedly valued at $10 billion.

The latest round saw backing from 4DX Ventures, Camel Ventures, Plus VC, Seedstars, and past investors. Since making its debut in 2022, Suplyd set out to tackle headaches that anyone who’s tried running a restaurant in Egypt knows all too well – unreliable deliveries, disappearing suppliers, and endless paper trails. Through its platform, Suplyd connects restaurants directly to suppliers, making the faff of procurement much less of a daily nightmare.

What’s rather impressive—Suplyd has grown nearly twentyfold since its $1.6 million pre-seed round and now serves over 5,000 restaurants across Egypt. Founder and CEO Gohar Said commented that Suplyd “has become a critical part of Egypt’s restaurant ecosystem” in just four years. And believe it or not, they’re not done by a long stretch. The company is plotting to roll out fresh service verticals and expand nationwide, with rumblings about developing backend tools to give restaurants even more control over their operations.

It’s not just another software dashboard. Through Suplyd, operators can order everything from chicken fillets to cleaning supplies using a single platform, track inventory in real time, and rein in excess waste. The goal? Making it dead easy for restaurants to cut costs and avoid the typical last-minute scramble when stock runs out. I reckon that’s spot on for a market where efficiency is usually just a nice word rather than a daily reality.

Investors seem to be on board as well. Peter Orth from 4DX Ventures highlighted the way Suplyd’s model serves the “long tail” of the restaurant sector—places often brushed aside by traditional suppliers. Plus VC’s Hasan Haider pointed out the “strong traction” Suplyd’s achieved over the past few years, calling them a main driver in Egypt’s F&B digital transformation.

Having seen the struggles up close, I know building digital infrastructure around restaurant supply is no walk in the park. It’s about as easy as keeping hummus from drying out on a hot day. But Arageek has always backed founders who roll up their sleeves and go beyond buzzwords, and Suplyd’s journey is proof that real, gritty solutions can scale in this region. Egypt’s restaurant supply game just got a bit smarter—and, well… definately about time.

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