Top Startups in Jordan, (Amman)

Amman’s startup ecosystem is definitely having a moment. While the global spotlight has flickered on Jordan now and then, what’s really driving the city forward is its founders’ knack for innovation, supported by a strong network of accelerators, venture capital, incubators, and vibrant workspaces that make launching a business genuinely doable here.

Whether you’re after Series A funding or just working on your first pitch deck, there’s a real sense of support—not to mention a lively cafe scene, which helps. There’s plenty about Amman to convince even the most cautious founder that it’s a good spot to build something new, especially if you’re keen on the MENA market or looking to team up with early-stage startups doing creative things in tech, fintech, or education.

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If you’re keen on the written word, Abjjad is a gem in the digital publishing space. It’s like the Arab world’s answer to Kindle, letting readers, authors, and publishers connect over a virtual library stacked with quality Arabic books. For anyone tired of searching high and low for decent Arabic content or wanting to discover new writers, it’s proper game-changing. By licensing work from over 50 Arab publishers, Abjjad’s now within reach of millions of potential readers, fostering a digital book culture that’s long overdue in the region. It’s no surprise they’ve had angel investment and support from the ISSF, showing the kind of faith investors have in Jordan’s literary future.

Abjjad’s story is a good example of how startups in Amman bridge creativity and smart use of tech—with plenty of support from local VCs and funds. That’s why a robust digital scene is gaining traction here.

If healthtech is your bag, Altibbi’s worth a closer look. This platform brings telehealth, medical information, and even chronic care management to anyone with a smartphone, closing the gap between patients and medical professionals across the MENA region. Especially during the pandemic, Altibbi’s digital-first approach made sure vital healthcare wasn’t out of reach. It quietly leads Jordan’s healthtech community—about 5% of the local startup scene—pushing for genuine change in how people access health services.

This sort of impact explains why healthtech founders in Amman increasingly attract attention from accelerators and seed funding partners hoping to back the region’s next digital health success story.

When it comes to banking innovation and fintech, Bayanat shows what can happen when you bring sharp expertise together with a bit of local grit. Specialising in digital transformation for banks and financial institutions, their solutions for payment systems and cloud migration have helped modernise banking across the MENA region. From implementing ACH to advising on compliance, they’re a trusted technology advisor to some of the biggest names around—they keep things reliable, which is everything in fintech.

It’s a clear sign of how Amman’s early-stage startups in fintech get to play on a regional stage, with the right mix of expertise and accelerator support along the way.

There’s no missing Careem in this list, even after their big Uber deal. They pioneered tech-enabled ride hailing in the Middle East and keep making noise well beyond transport, now as a full-on SuperApp. Even with their headquarters in Dubai, Careem’s impact in Amman is massive, from job creation to helping shape the local approach to digital payments and delivery services. Not much left to prove after that $3.1 billion valuation, but Careem still expands what’s possible for any founder thinking big in the region.

Seeing how a startup can go from a pitch deck in the region to a record funding round shows what’s achievable if you spot the right market gap and go after it.

When your product makes customers actually want to click around, you know you’re onto something. Gamiphy brings the energy of gaming into the dullest marketing campaigns, making brand engagement fun—mini-games, loyalty points, smart analytics. Their tech slots neatly into existing websites and apps without drama, so you don’t need an IT army to get started. By tapping into the power of play, Gamiphy’s found itself in the ISSF’s portfolio, a prime place for startups looking to scale with VC help.

This attitude is exactly why founders and product teams in Amman are set up to attract Series A attention from international backers—everyone’s looking for the next sticky platform.

Jo Academy has become something of a local EdTech hero, offering virtual classrooms, tailored revision tools, and now testing the waters with generative AI education. What started as a hand-up for Tawjihi students has sprawled into a fully-fledged, interactive national learning platform, helping students from primary school through to university. Cash from Foursan Group and others took them through Series B, and with a $28M funding round under their belt this year, Jo Academy is setting up shop in Saudi and aiming even higher.

When you see founders combine term sheet know-how with a real solution for the community, that’s the magic that keeps Amman on Arageek’s radar each year.

MadfooatCom is what happens when a founder refuses to queue for bills again—literally. After a stint battling utility offices, Nasser Saleh built the go-to platform for bill presentment and payment in Jordan, linking banks and billing agents in one easy system. Their work with eFAWATEERcom (under the watchful eye of the Central Bank) made them a critical part of Jordan’s fintech DNA. By 2025, after landing investment from Egypt’s Basata Holding and a host of major local banks, MadfooatCom found itself featured by Forbes Middle East. Try not to underestmate how hard it is to revolutionise payments, but Amman’s accelerators certainly helped get things rolling here.

It’s another perfect example of how Amman’s startup network, right from the earliest incubation, helps bring stubborn yet brilliant ideas to market.

For founders itching to set up shop online but not sure how to code, MakanE removes all the faff. Backed by the Mawdoo3 team, this SaaS platform takes the pain out of launching digital stores and apps while offering hands-on business advice that most competitors forget. They’re up to 14,000 partners and counting in the region as of April 2025—quite the growth spurt. There’s a reason so many in Amman’s e-commerce game mention MakanE when it comes to building a foolproof cap table.

Seeing this much growth from Amman’s startup accelerators and co-working spaces gives plenty of reasons to stick around for the next funding round.

If you’re bored of seeing “Silicon Valley” attached to every digital trend, check out Tamatem. They’ve built a serious niche by localising and launching global mobile games for Arabic audiences, tweaking everything from language to artwork so it all feels native. The result: millions of downloads and a thriving community of Arab gamers. Tamatem keeps popping up in Jordan’s startup rankings and is one reason the country’s approach to gaming and mobile monetisation is being noticed worldwide.

This sort of agile localisation is exactly the type of thing that angel investors and accelerators are keen to support in Amman’s next startup batch.

Looking at all these founders and their teams, there’s a genuine thread running through Amman’s startup scene—people solve real problems, value mentorship, and aren’t afraid to hunt for VC support once traction hits. If you’re aiming to sharpen your pitch or get your funding round off the ground, try swapping “disruption” for something less worn-out, find an extra linking sentence to make your story flow, and chec your deck for stray Americanisms before you face the panel. None of this is rocket science—just remember what makes Amman startups so resilient, and bring plenty of curiosity with you. There’s a reason Arageek and others keep coming back for a closer look.