UnifyApps Secures $50M Series B to Revolutionise Enterprise AI Platforms

UnifyApps, a UAE-based enterprise AI platform, has just bagged an impressive $50 million in its Series B funding round. The round was led by WestBridge Capital, with additional backing from ICONIQ and a handful of other investors who, clearly, see serious potential in what the startup is building.

Now, rather than sitting on that cash pile, UnifyApps plans to put it straight to work — expanding its teams across the Gulf and Europe, developing its technology stack even further, and fine-tuning its integration with large-scale enterprise systems. The company also has its eyes set on launching a range of ready‑made AI‑powered apps tailored for business users.

Founded in 2023 by Bhavitar Singh, Raji Thomas and fellow co‑founders, UnifyApps has been moving at breakneck speed. They’re not just tinkering with AI for the fun of it; the aim is to build what they call an “AI‑native operating fabric” — essentially a system that helps firms turn their generative‑AI experiments into scalable, real‑world deployments. I reckon that’s easier said than done, but if they pull it off, it could be a real game‑changer for enterprise automation.

You might recall that back in November 2024, the company raised $20 million in its Series A round. So, this latest bump in funding feels like a strong vote of confidence from investors who aren’t exactly known for throwing money around without good reason. That said, the AI scene is crowded these days, and competition for enterprise adoption is fiercer than ever — it’s not all sunshine and rainbows.

What struck me most, though, is how this story mirrors what we, at Arageek, often see across the MENA startup landscape: bold founders taking big swings at complex problems and refusing to play it safe. I remember chatting with an early‑stage founder here in Dubai who said, half‑jokingly, that raising capital in this climate is “a bit of a faff unless your tech practically walks and talks on its own.” UnifyApps seems pretty close to that description.

All in all, the company’s latest raise puts it firmly on the regional map — and perhaps even beyond. If momentum like this continues, I wouldn’t be surprised to see its AI platform sitting at the heart of major enterprises soon enough. And believe it or not, that’s the kind of progress that gives the rest of the ecosystem a nice little kick to keep innovating… even if it’s definately not an easy ride.

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