Valu Launches BNPL Service in Jordan After Central Bank Approval

Malaz Madani

Last updated 10-07-2025

3 min

Valu received approval from Jordan's Central Bank to start BNPL operations, enhancing flexibility in spending.

Their service allows customers to purchase essentials through manageable instalments, easing financial strain.

Both consumers and merchants stand to benefit, widening accessibility and boosting sales.

Valu's groundwork involves strategic local partnerships, indicating a well-researched marketplace approach.

With recent investment and listing on the EGX, Valu aims to lead regional fintech innovation.

Valu, the fintech company making waves across the MENA region, has just got the thumbs-up from Jordan's Central Bank to kick off its Buy Now, Pay Later (BNPL) operations in the kingdom. This is set to be a gamechanger—positioning Valu smack bang in the middle of Jordan’s thriving digital finance scene.

Now, I'm usually a bit skeptical about yet another fintech player stepping into the market—it's usually a bit of a faff distinguishing who brings something genuinely useful—but I reckon Valu's onto something here. Jordan has been quietly bubbling away as a hotspot of digital innovation, with more Jordanians looking for flexible financial options than ever.

Valu's BNPL service will let customers buy practically anything—from retail and electronics all the way to healthcare services—without feeling the immediate pinch in their wallets. Splitting payments into smaller, more manageable instalments just makes sense for consumers trying to stretch their budgets. And let’s face it, who doesn’t appreciate some extra wiggle room in their monthly spending?

It’s not just the shoppers who will benefit, mind. Merchants will see a real boost too, tapping into a wider pool of buyers who might've hesitated before. Valu has already looked to build strong foundations, partnering with established local businesses and banks. It's evident they've done their homework, bringing on board seasoned professionals familiar with Jordan’s financial landscape—exactly the sort of groundwork we admire at Arageek, always keen to empower startups in the region.

This green light from the Central Bank comes fresh on the heels of Valu's recent listing on the Egyptian Exchange (EGX), which certainly lends them a heavyweight credibility in the industry. And believe it or not, there's also been Amazon's strategic investment into Valu—which definitely raises eyebrows and ups the stakes.

Habiba Naguib, Chief Market Expansion and Strategy Officer at Valu, was chuffed to bits about the announcement, emphasising the opportunity it poses for both businesses and consumers alike. “Expanding into Jordan with our BNPL services represents a major leap forward, unlocking new opportunities for consumers and merchants alike,” she remarked, underscoring Valu’s focus on responsible and flexible credit solutions. And I must say, she's spot on—solutions like these actively drive meaningful financial inclusion.

Valu has clearly set its sights on becoming one of the region’s fintech frontrunners—well… judging from the steps they're taking, Jordan could very well prove to be the ideal launchpad for further expansion. These are exciting times for sure, as more platforms like Valu start reshaping the way consumers interact with finance across the MENA region.

Given all the developments, it seems Valu is ready to hit the ground runing and make a meaningful impact—not just in corporate boardrooms, but right down to everyday financial decisions in Jordanian homes and businesses.

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