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Egypt2PointZero Acquires Egypt’s Masira to Expand AI-Driven Financial Services
2 min
2PointZero acquires Egypt’s Masira Holding to enhance financial inclusion.
A new entity, “Masira Holding,” will be established in Abu Dhabi.
Masira focuses on AI-powered financial services for low- and middle-income individuals and SMEs.
The company aims to create a cross-continental financial platform, targeting Asia and Africa.
2PointZero commits a $1 billion investment into Masira over the coming years.
In a significant move to reshape financial inclusion, 2PointZero, the global investment platform backed by International Holding Company (IHC), has acquired Masira Holding for Financial Investments, a leading Egypt-based financial services firm. This acquisition marks a strategic expansion aimed at leveraging artificial intelligence to enhance financial accessibility for underserved communities.
As part of the deal, 2PointZero will establish a new entity in Abu Dhabi under the name Masira Holding, reinforcing its commitment to building a cross-continental financial platform. Masira has made a name for itself by providing innovative, AI-powered financial solutions tailored to low- and middle-income individuals, as well as small and micro-enterprises.
Recognizing the transformative potential of this sector, 2PointZero has committed to investing $1 billion in Masira over the coming years. The partnership is expected to accelerate financial innovation, empower underserved populations, and enhance economic opportunities by combining Masira’s expertise in financial services with 2PointZero’s cutting-edge AI capabilities.
With an ambitious vision, Masira aims to establish a strong presence across Asia and Africa, securing majority stakes in financial operations across various regions. By prioritizing accessibility, speed, and affordability, the company seeks to bridge financial gaps and unlock new economic potential for millions.
Founded in 2023, 2PointZero operates as a diversified investment platform, strategically focusing on emerging technologies and sustainable businesses. The company oversees several subsidiaries in the UAE, including Chimera Investments, Lunate Capital, Beltone Holding, Sagesse, and International Resources Holding, positioning itself as a leader in global investment innovation.
This acquisition underscores 2PointZero’s broader mission: harnessing technology to drive financial inclusion and sustainable economic growth in rapidly evolving markets.
