Abu Dhabi’s 2PointZero Invests in Wearable Tech Firm Whoop to Boost Health Tech Prowess

Mohammed Fathy

Last updated 4-03-2026

3 min

Abu Dhabi’s 2PointZero has bought a stake in US wearable firm Whoop.

Whoop runs a subscription model tracking “performance, recovery and overall health metrics”.

The deal signals diversification and growing MENA appetite for global tech stakes.

Financial terms were undisclosed, prompting questions over the size of the holding.

Health tech wearables are gaining traction as consumers track “sleep score” and strain.

Abu Dhabi is quietly tightening its grip on the global health tech scene. A subsidiary of 2PointZero Group PJSC, the investment firm listed in the UAE capital, has acquired a stake in US-based wearable technology company Whoop. The size of the stake and financial terms were not disclosed.

Whoop, founded back in 2005, has built its name around a subscription-based wearable platform that tracks performance, recovery and overall health metrics. Unlike many fitness gadgets that rely on one-off sales, Whoop’s model is recurring, users pay a monthly fee to access data insights generated by the device. That approach has helped the company raise more than $400 million over the years from investors including SoftBank Vision Fund, IVP and GP Bullhound. Not bad at all.

I’ve always found subscription models in hardware businesses a bit of a gamble, they can be a bit of a faff to explain to users at first. But when they work, they’re spot on. Predictable revenue, long-term customer engagement, and solid data insights. And believe it or not, Whoop has managed to build a loyal following among athletes and fitness enthusiasts who swear by its detailed strain and recovery scores.

The investment comes through 2PointZero Group, which was formed last year through the merger of 2PointZero, Multiply Group and Ghitha Holding. Backed by International Holding Company (IHC), the group brings together scalable assets across sectors such as energy, mining and financial services. Adding exposure to a US health tech player like Whoop signals a clear intention: diversification with global ambition.

For Abu Dhabi’s investment ecosystem, moves like this are becoming more common. There’s a growing appetite to tap into established tech companies abroad while also nurturing innovation closer to home. At Arageek, we often talk about how MENA capital is no longer sitting on the sidelines, it’s stepping onto the pitch. This deal definately reflects that shift.

On the flip side, the lack of disclosed financial details leaves some room for speculation. Is this a strategic minority position, or something more substantial? That said, even a modest foothold in a company that has attracted heavyweight investors could open doors for partnerships and knowledge transfer down the line.

Health tech, especially wearable data platforms, continues to gain traction as consumers take more ownership of their wellbeing. I reckon we’re only at the beginning of how deeply performance data will shape not just elite sport, but everyday lifestyle choices as well… well, I mean, just look around at how normal it is now to check your sleep score before your morning coffee.

For 2PointZero and Abu Dhabi more broadly, the message is clear enough. The emirate isn’t just deploying capital; it’s positioning itself within global innovation networks. And if that momentum keeps building, startups across MENA will likely feel the ripple effects, in funding, partnerships, and perhaps inspiration too.

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