Anavid Snags $200k Pre-Seed to Revolutionise Retail AI in Africa

Editorial Team

Last updated 22-10-2025

2 min

Anavid, a Tunisian AI startup, secured $200,000 in pre-seed funding led by Madica.

The capital will support regional expansion and enhance their tech platform for retail analytics.

Anavid's technology uses computer vision and data analytics to analyse shopper behaviour in real time.

Challenges in scaling include privacy laws and existing infrastructure, but the team has strong backing.

This investment signifies confidence in Anavid's blend of retail and data-first innovation.

Anavid, a young Tunisian startup focussing on artificial intelligence for retail, has just closed a pre-seed funding round worth 200,000 US dollars. The round was led by Madica, a pan-African programme backed by global investment firm Flourish Ventures.

From what’s been shared, the fresh capital will fuel Anavid’s expansion plans across the region and help strengthen its tech platform. The company’s solution taps into computer vision and data analytics to help retailers understand shoppers’ behaviour in real time. By linking smartly with shop surveillance systems, the tech spots trends, detects suspicious activity and streamlines operations—basically giving store owners eyes and insight where they need them most.

Now, I’ve seen a fair few retail-tech pitches over the years, and I reckon Anavid’s mix of visual data and AI feels spot on for a sector hungry for smarter analytics. At the same time, scaling from pilot to full rollout can be a bit of a faff, especially when dealing with privacy laws and existing camera infrastructures. That said, the team’s backing from Madica gives them strong footing; the programme offers 18 months of mentorship, training and access to a global network of investors.

If you think about it, Africa’s AI scene is buzzing these days—and Tunisia, quietly, is starting to pull its weight. It reminds me of a chat I had with a small founder group in Tunis last year—folks who were chuffed to bits just to get face time with global mentors. The appetite to learn and grow is palpable.

For Anavid, this investment isn’t just about money; it’s a real vote of confidence in their push to blend traditional retail with data-first thinking. And though the road ahead won’t be easy—these things rarely are—it’s refreshing to see another MENA startup stepping confidently into the AI spotlight. Well… let’s see where they go next, but the momentum is definately there.

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