Dubai’s Delivery Bikes Transform into Mobile Digital Billboards with Noon and Flyby Partnership

Editorial Team

Last updated 2-06-2025

4 min

Dubai's delivery bikes will feature real-time advertising through a partnership between noon and Flyby.

Flyby's Smart Delivery Boxes will display location-targeted digital adverts on the bikes.

noon and Flyby aim to innovate last-mile delivery, integrating mobile digital advertising.

This dynamic approach promises flexibility and engagement, enhancing Dubai's streetscape marketing.

Interest in this technology is growing among UAE brands and aggregators.

Dubai's delivery bikes are about to become a lot more eye-catching—thanks to a clever new partnership between noon and Flyby, two regional leaders making strides in tech and advertising. This latest collaboration essentially converts noon's fleet of delivery bikes—including those handling your noon Minutes orders and noon Food deliveries—into dynamic, real-time advertising screens speeding through the city's busy streets.

Flyby's innovative Smart Delivery Box is at the centre of this development. Basically, these boxes don't just carry takeaway biryanis or your latest online shopping treats—they'll also be streaming location-targeted digital adverts. With this technology, brands can pinpoint exactly when and where their messages appear, making each ad hyper-relevant to the consumers nearby. It's the equivalent of having a moving billboard that knows exactly where potential customers are and placing the right ad right under their noses—or wheels.

Cheyenne Kamran, CEO at Flyby, explained that the goal was to use that final stage of delivery—the so-called "last mile"—to create something entirely new in the advertising game. “We designed the Smart Delivery Box to create new value in last-mile delivery," Kamran said. "With noon, we’re proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.”

, CEO at Flyby, explained that the goal was to use that final stage of delivery—the so-called "last mile"—to create something entirely new in the advertising game. “We designed the Smart Delivery Box to create new value in last-mile delivery," Kamran said. "With noon, we’re proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.”

Likewise, Fouad Aoun, General Manager of New Ventures at noon, highlighted this step as part of the company's efforts to constantly innovate. "We're constantly seeking innovative ways to bring value to our brands and sellers," Aoun said. "Flyby’s Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven’t been possible before."

The whole notion of mobile digital out-of-home advertising—or DOOH, if you want to sound like you're in the industry's inner circle—brings simplicity, flexibility, and accuracy that traditional static advertising simply can't match. It's like swapping your old-school poster ads with interactive, always-relevant screens that follow the action.

Advertisers interested in seeing their content zipping through areas like Downtown Dubai, Jumeirah, Marina, and beyond now have access to Flyby's advanced tech, combined with noon's established relationships with brands and sellers across the region. This blend promises a great deal of flexibility, efficiency, and—crucially—powerful engagement with consumer audiances.

And it seems other brands and aggregators across the UAE region are catching wind of this idea, as interest in the Smart Delivery Boxes keeps gathering momentum. According to Flyby, their Smart Delivery Box combines real-time telematics—basically vehicle monitoring—with AI-driven safety features for riders. The company manages their research and development out of Munich, while keeping operational bases in both Dubai and Abu Dhabi.

noon.com, established in 2017, set out to create a homegrown digital platform that could compete internationally, swiftly becoming the largest digital shopping site across the Middle East. From launching initially in Saudi Arabia and UAE, the company moved into Egypt by 2019, growing rapidly thanks to innovative teams working in-house on everything from technology to logistics and payments.

This ingenious blend of last-mile delivery and targeted digital advertising seems destined to transform the city's streetscape into a lively matrix of mobile marketing. If that makes catching sight of your lunch (and an advert for trainers you didn't know you needed) a more frequent event while strolling through town, then welcome to advertising's newest era.

For readers of Arageek following these developments, it looks like Dubai's streets are about to become even more digitally dynamic—just don't be too distracted when crossing the road.

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