Conversation with Abdullah AlAteeqi – MasterMinds

Today on MasterMinds, we meet a Saudi entrepreneur who is redefining how technology reshapes one of the region’s most traditional industries. Abdullah Emad AlAteeqi, Co-Founder and CEO of Motery (موتري), is building a new digital standard for the automotive ecosystem—where convenience, transparency, and technology come together in one seamless experience.

With a vision rooted in SaaS, fintech, and automotive innovation, Abdullah is leading Motery as a 360° end-to-end digital automotive service platform. From car dealerships to car wash services, Motery connects every touchpoint in the car ownership journey—simplifying how people buy, manage, and service their vehicles through a single, technology-driven platform.

Abdullah’s journey reflects a mindset focused on integration and scale. Rather than solving isolated problems, he’s building infrastructure—reimagining the automotive experience as a connected digital ecosystem where users, service providers, and businesses all operate smarter and faster.

Whether transforming daily car services or redefining how the automotive sector adopts technology, Abdullah believes real innovation happens when complex industries are rebuilt around user needs—and when technology works quietly in the background to make life easier.

We have extensive experience in the banking and finance sector, which gave us a deep understanding of consumer behavior in the automotive market and their financial needs.

We also identified clear gaps in the traditional car-buying experience, which helped us design a comprehensive solution that supports the customer from the first step until well after the car is delivered.

The idea emerged from observing that the automotive market lacks fully integrated digital solutions, especially in financing and user experience.

We wanted to build an app that simplifies the entire journey for customers and brings all steps into one place, instead of moving between dealerships, banks, and insurance companies.

Motery’s main advantage is that we have transformed the entire car-buying journey into a seamless digital experience—from booking a test drive and choosing the car, to reserving it, securing financing, and valuing a trade-in vehicle through the app.

We also offer integrated after-sales services such as protection, tinting, and insurance, making the experience truly end-to-end.

Yes, but most competitors focus on classified ads or used cars. In contrast, Motery specializes in new cars directly from authorized dealerships and offers a fully digital purchasing experience that includes financing and after-sales services.

Within a short period, we achieved thousands of downloads and began serving a growing number of customers on a daily basis.

We also formed strategic partnerships with leading car dealerships and successfully facilitated financing and after-sales services with steady growth rates.

One of the biggest challenges was changing traditional purchasing behavior and convincing the market that it is possible to buy and finance a car entirely through an app. In addition, integrating banks, dealerships, and insurance companies into one unified digital ecosystem was both a technical and operational challenge.

Yes, we have plans to expand into GCC markets such as Saudi Arabia and the UAE, where customer needs and market challenges are similar, and where we see significant opportunities to apply our model.

We aim to strengthen our position in the local market, expand our after-sales services, and increase partnerships with dealerships and service providers.

We are also focused on enhancing the user experience and introducing new features that make every step of the customer journey easier.

The attractiveness of the idea, the team’s vision to digitize and transform the automotive market, the size of the market, and a scalable business model were key factors.

Additionally, the integrated nature of the services, rapid user growth, and the team’s strong background in banking and finance all played a major role in attracting investors.

The automotive market is large, yet it still faces major challenges in digital transformation. We saw a real opportunity to improve the customer experience by connecting dealerships, financing, and services in a single platform.

Our passion for technology and our desire to deliver a solution that meets the expectations of modern users motivated us to enter this space.

Motery provides a fully integrated suite of services, including: Car financing directly through the app Booking test drives Selecting cars with preferred specifications and colors Reserving vehicles Car valuation and trade-in services After-sales services such as protection, window tinting, and insurance All of these services are delivered entirely digitally through the app, saving customers time and effort.