Majid Al Futtaim and Lime Bring Seamless Financing to Egyptian Shoppers

Editorial Team

Last updated 4-12-2025

3 min

Majid Al Futtaim partners with Lime Consumer Finance to digitise Egypt's retail finance landscape.

The collaboration offers flexible financing at major malls like Mall of Egypt and City Centre Maadi.

Shoppers quickly activate credit via the Lime app, enjoying instant approvals and instalment plans.

A cashback campaign provides 15% returns on tuition fees paid via Lime at participating malls.

This partnership aims to simplify shopping and drive Egypt towards a cashless economy.

Majid Al Futtaim has teamed up with Lime Consumer Finance in a move that could give Egypt’s retail landscape a noticeable digital nudge. The two companies have agreed to work together on offering more flexible financing options across several of the country’s most popular shopping destinations, from Mall of Egypt to City Centre Maadi. I’ve seen, time and again at Arageek, how these partnerships often end up shaping consumer habits faster than anyone expects, and this one feels spot on.

The agreement was signed at Majid Al Futtaim’s headquarters, with Rasha Azab, the company’s Managing Director for Shopping Malls in Egypt and Lebanon, and Lime’s CEO and Managing Director, Ahmed Mohsen, both present. Their aim is pretty clear: make shopping easier, faster and far less of a faff for everyday customers. Azab highlighted the group’s push for more innovative and flexible services, saying the collaboration brings added value and entertainment into a single experience. Mohsen echoed that vision, noting that blending financing options seamlessly into daily life is a key step toward a more inclusive financial ecosystem.

The mechanics are straightforward enough. Shoppers download the Lime app, get instant approvals, choose instalment plans, then sign a quick contract at the Lime booth to activate their credit immediately. It’s the kind of thing that would’ve felt futuristic in Egypt a decade ago, but now… well… I mean, people simply expect this level of convenience. And believe it or not, Lime isn’t just dipping its toes into lifestyle financing; it’s pushing hard to expand beyond its education-focused roots.

To kick things off, the partners are launching a month‑long cashback campaign. Anyone paying tuition fees via Lime at the participating malls gets 15% back with no upper limit, delivered through Majid Al Futtaim’s own gift card. With more than 700 stores accepting it—covering fashion, electronics, dining, entertainment, you name it—it’s a clever way to keep shoppers circulating within the ecosystem. Lime kiosks will be inside the malls for on-the-spot registration, making the whole process quick and, hopefully, seamless. I reckon some families juggling rising school bills will be chuffed to bits with that cashback boost.

Majid Al Futtaim itself hardly needs introduction in the region. Since 1992 it has grown into one of the Middle East’s most influential lifestyle groups, with shopping malls, mixed-use communities, hotels, and major retail brands under its umbrella. From Mall of the Emirates to its 600-plus VOX Cinemas screens, the company’s footprint is massive. Its loyalty programme, SHARE, ties much of this together using AI-driven rewards—another sign of how the group sees digital engagement as the way forward.

On the flip side, Lime continues to position itself as a key player in pushing Egypt toward a more cashless economy. Whether this partnership becomes a long-term driver of that shift remains to be seen, but it’s definately a notable step in that direction.

For shoppers, though, the immediate draw is simpler: easier financing, quicker approvals and a bit of cashback to sweeten the deal. And in a retail environment that’s becoming more competitive by the day, that might just make all the difference.

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