Deliveroo Expands in Kuwait, Offers Perks to Woo Former Cari Users

Editorial Team

Last updated 22-12-2025

3 min

Deliveroo partners with Cari to offer a smooth transition for customers in Kuwait.

Cari users receive six free months of Deliveroo Plus Gold and a KWD 10 voucher.

Restaurants and retailers gain visibility; riders benefit from an expanded market ecosystem.

Deliveroo strengthens its Middle East presence, promising more choice and convenience.

The transition aims for reliability and a wider, streamlined experience in Kuwait's delivery sector.

Deliveroo’s latest move in Kuwait has caught quite a few eyes, especially as it comes right after Cari decided to step back from operating in the country. Instead of leaving customers in the lurch, the two companies have struck a commercial agreement that essentially gives Cari users a soft landing. They’ll now be invited to hop onto Deliveroo, which is pitching itself as the next home for their favourite meals, groceries and retail picks. I’ve seen this sort of handover before in the region, and when it’s done well it saves customers a lot of faff.

Those signing up from Cari will receive a rather generous welcome package: six months of Deliveroo Plus Gold for free, along with a voucher bundle worth 10 Kuwaiti dinars, usable until 11 January 2026. Deliveroo Plus brings unlimited free delivery, a bit of cashback on grocery orders above KWD12, and some exclusive deals here and there, all wrapped up in that hyperlocal convenience the company likes to talk about. I reckon perks like these can sometimes make or break how customers feel about shifting platforms.

Deliveroo says the partnership gives a boost to everyone involved in its marketplace. Restaurants and retailers in Kuwait are expected to gain more visibility with the larger user base, while riders stand to benefit from a busier ecosystem. And for customers, the promise is simple: more choice, from homegrown favourites to big international names. That said, transitions like this always bring a few bumps, but if the early communication is spot on, things tend to settle quickly.

The company has been steadily growing in Kuwait since launching there in 2019, and after joining the DoorDash family earlier in 2025, it’s clearly doubling down on its Middle East ambitions. Deliveroo keeps repeating its mission of “bringing the neighbourhood to your door,” and believe it or not, in many MENA communities that line genuinely resonates. At Arageek, we’ve watched enough startups rise and pivot to know that staying close to what customers actually want is half the battle. I remember chatting with a young founder once who told me that food delivery in Kuwait is a bit like a sport—fast, competitive, and unforgiving—so moves like this one aren’t made lightly.

On the flip side, it’ll be interesting to see how former Cari loyalists adapt; not everyone enjoys switching apps, even with shiny incentives. But this deal definately signals that Deliveroo intends to plant its flag firmly in the region, aiming for reliability, wider selection and—hopefully—a smoother experience for everyone involved.

One thing’s for sure: Kuwait’s delivery landscape isn’t standing still, and neither are the players shaping it.

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