EdVentures Backs AI-Driven EdTech Startup LRNOVA for Middle East Expansion

Malaz Madani

Last updated 17-09-2025

3 min

EdVentures invests in LRNOVA, an AI-driven startup transforming learning content into interactive digital courses.

The partnership aims to boost Egypt's EdTech sector, creating jobs and fostering digital innovation.

LRNOVA offers AI features like virtual tutors and localised avatars, enhancing engagement across languages.

Founder Dalia Ibrahim highlights backing of AI solutions that cut costs and improve educational quality.

Expansion plans focus on Saudi Arabia, leveraging partnerships and expertise to scale across GCC markets.

EdVentures, the venture capital arm of Nahdet Misr Group, has taken a fresh step in its push for tech-driven education by investing in LRNOVA, a young startup using artificial intelligence to reimagine how learning content is produced and delivered. The deal was struck through the EdTech Venture Studio programme, run jointly with the Challenge Fund for Youth Employment, which aims to back digital innovation, generate jobs and strengthen Egypt’s fast-moving EdTech scene.

LRNOVA’s pitch is simple but powerful: it allows teachers, universities and companies to turn old-school textbooks and training manuals into sleek, interactive digital courses, without the hefty price tag or months-long delays. On top of that, it comes with AI features like a virtual tutor, avatars that reflect local culture, and support for multiple languages including Arabic. Pretty spot on if you ask me, especially when so many learners in the region still struggle with engaging and relevant digital material.

EdVentures’ founder Dalia Ibrahim described the move as more than just funding, pointing out that it fits the firm’s updated strategy of backing AI solutions that cut costs and lift quality. She stressed how the platform can make creating modern educational content far less of a faff for schools and businesses alike.

From LRNOVA’s side, founder and chief executive Mohamed Amer called the backing a milestone, underlining that it’s not only money on the table but also crucial partnerships and know-how that should speed up their expansion plan. First on their radar is Saudi Arabia, followed by wider GCC markets, with packages designed for everyone from universities to corporate training teams.

Now, I’ve seen plenty of EdTech tools try to crack this nut, and many fade out once the hype passes. That said, I reckon LRNOVA’s focus on culturally relevant avatars and the Arabic-first approach gives it a genuine edge. And believe it or not, when I was chatting with young entrepreneurs at one of Arageek’s community events, I heard the same frustration again and again: digital solutions often feel imported rather than rooted in local needs. This one, though, seems tailored for the region.

Of course, only time will tell if the startup can scale as smoothly as it hopes. Expansion in Saudi sounds attractive, but it will demand serious resources and careful localisation. Still, if they pull it off, it could open new doors for both learners and content creators across the Middle East. And yes—I’m definately keeping an eye on this one.

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