Falak Angels Backs Ballurh’s AI-Fuelled Bid to Transform F&B Operations

Falak Angels Network has thrown its weight behind Ballurh, a fast‑growing food‑tech platform that’s been making waves with its AI tools for restaurants and cloud kitchens. The fresh funding is expected to help the company scale just as data-driven decision-making becomes less of a luxury and more of a lifeline for operators in the region’s fiercely competitive F&B scene. I remember chatting with a few founders at an Arageek meetup last year who joked that running a kitchen these days without analytics is “like cooking blindfolded” — a bit of an exageration, maybe, but you get the point.

Ballurh’s software-as-a-service platform digs through a restaurant’s raw performance data and turns it into practical insights, whether that’s tweaking menu prices, reshaping offerings, or spotting operational inefficiencies before they snowball. It’s the kind of work that used to take managers hours of spreadsheet faff, but now pops up instantly on a dashboard. I reckon that’s partly why more than 400 restaurants have already signed on, with the system processing over SAR 1 billion worth of customer orders. For a relatively young player, that’s spot on in terms of traction.

The company has been open about its ambition to evolve from a clever analytics engine into something bigger — essentially the central operating system for restaurants navigating multiple delivery apps and channels. And believe it or not, that’s an area where many kitchens still struggle. One owner once told me managing all those delivery dashboards felt like “juggling knives in a storm”. So Ballurh positioning itself as the glue holding everything together isn’t surprising.

Falak Angels’ investment aligns neatly with its push to back tech startups that modernise traditional industries rather than just chasing hype. Falak itself, founded in Riyadh back in 2018, has grown into a platform with several arms — Angels, Programs, Spaces, and Products — and has already supported more than 300 startups. On the flip side, food-tech isn’t always the easiest sector, but Falak clearly sees something here worth doubling down on.

For now, the deal signals another step forward in Saudi Arabia’s widening innovation ecosystem, where tools that make everyday operations smoother often end up having the biggest real-world impact. And well… I mean, if Ballurh manages to pull off its vision of becoming the backbone of regional restaurant operations, many kitchen owners will be chuffed to bits.

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