Fincart.io Breaks New Ground: Egyptian Startup Set to Transform E-Commerce Shipping Across Africa and the Middle East

In a move that's set to shake up the e-commerce landscape, Egypt-based startup Fincart.io has announced the successful closure of its pre-seed funding round. The round was spearheaded by Plus VC and drew enthusiastic support from notable investors, including Plug and Play, Orbit Startups, Jedar Capital, and other key players who recognize the startup's game-changing potential.

Founded earlier this year by the dynamic duo of Mostafa Elmasry and Nihal Ali, Fincart.io was born out of a keen observation of a pressing problem. Small and medium-sized online retailers often find themselves stuck between a rock and a hard place when it comes to reliable shipping—a hurdle that can make or break their business growth. We've all been there: waiting endlessly for a package that seems lost in transit or grappling with sky-high delivery fees that make online shopping less appealing.

Elmasry, reflecting on their journey, shared, "We couldn't just stand by and watch so many promising SMBs struggle with logistics that should be straightforward. It was like watching a boat trying to sail without a compass. That's why we rolled up our sleeves and built Fincart.io—to give these businesses a fair shot at success."

The fresh injection of capital is more than just a financial boost; it's a vote of confidence in Fincart.io's vision to level the playing field. The company plans to turbocharge its technology platform, broaden its network of courier partners, and offer even more robust support to the e-commerce sector that's not just growing but exploding in Africa and the Middle East. And exploding might be an understatement—the market is projected to skyrocket to a staggering $75 billion by 2028, encompassing over 4 million online sellers hustling to make their mark.

Co-founder and COO, Nihal Ali, couldn't contain her excitement about the road ahead. "It's not just about moving packages from point A to point B," she said with a smile. "We're building a community—a lifeline for SMBs who are the heartbeat of our economy. Fincart.io is here to ensure they have everything they need to scale seamlessly and compete toe-to-toe with the big fish."

Their passion hasn't gone unnoticed. Hasan Haider, Founder and Managing Partner of Plus VC, didn't mince words about his confidence in the team. "Supporting Mostafa and Nihal was a no-brainer," he remarked. "They're tackling one of the most critical pain points in e-commerce logistics. With their innovative approach and deep understanding of the market, they're set to become pioneers in this field. We can't wait to see how they shake things up."

Fincart.io isn't just jumping on the e-commerce bandwagon; they're helping to drive it forward. Their journey is a testament to the power of innovation and the impact that passionate individuals can have on an entire industry. Here's hoping their success story inspires more entrepreneurs to think outside the box and take the plunge.