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General Catalyst Backs PRYPCO in First Middle Eastern PropTech Investment

Malaz Madani
Malaz Madani

3 min

PRYPCO raised Pre-Series A funds, led by General Catalyst, marking a Middle Eastern first.

Since 2022, they’ve secured nearly AED 10 billion in mortgages and issued 3,000 Golden Visas.

Their “tokenised” property concept enhances real estate transparency on the blockchain.

PRYPCO aids 60,000 agents by offering project access and income from referrals.

Despite rapid changes, General Catalyst trusts PRYPCO to shape MENA's real estate future.

I’ve seen quite a few property tech (PropTech) startups trying to make waves in the MENA region, but PRYPCO has really managed to catch the spotlight this time. General Catalyst, that heavyweight investor behind the likes of Stripe and Airbnb, has just led their Pre-Series A round—marking its first dip into Middle Eastern PropTech. Not too shabby, especially since the sector can sometimes feel a bit of a faff to break into for new players.

Founded in 2022 by Amira Sajwani, PRYPCO’s not hanging about. In just over two years, the platform claims to have chalked up nearly AED 10 billion in mortgage deals and helped over 3,000 people bag themselves a UAE Golden Visa. It’s not just the big numbers, though—the sheer number of users on the platform tells its own story. More than 50,000 people have invested almost AED 20 million across 21 different properties through PRYPCO Blocks, their own twist on fractional real estate investing.

Now, what really had me sitting up was PRYPCO’s buzz around “tokenised” property. That’s basically transforming bricks-and-mortar real estate assets into digital tokens, making it easier (theoretically!) to buy and sell even just a small slice of a property. PRYPCO Mint is apparently the first of its kind in MENA, with about 2,000 investors pumping in over AED 16 million and, believe it or not, they’re even working hand in hand with the Dubai Land Department to put official property ownership on the blockchain. I reckon that’s spot on for transparency and efficiency, although I have to admit—I’m not a fan of how buzzwords can sometimes get chucked about in this space!

The platform’s sprawling network doesn’t stop at investors. PRYPCO is shaking up the lives of more than 60,000 real estate agents across the UAE, offering exclusive access to secondary projects (over 300 on the books) and a vast database of 1,500 projects. Agents can even get a slice of income from mortgage and Golden Visa referrals, which, if you’ve ever slogged through the real estate trenches, sounds like a game-changer.

Amira Sajwani summed it up neatly: “We’re building the future of real estate, where property ownership is no longer limited by capital, geography, or bureaucracy.” The fact that some of their properties sell out in minutes—well, that’s no small feat!

On the flip side, there’s always the worry about things moving a touch too fast in frontier markets, particularly when it comes to tech and regulation. But General Catalyst’s Managing Director, Neeraj Arora, reckons they’re backing the right horse: “With their deep networks & roots in the region, unique insights into the ecosystem, and palpable passion, we believe this team is well placed to build the future of real estate investments in the Middle East.”

From my side at Arageek, it’s always encouraging to see homegrown talent in the region making global investors sit up and take notice. It can be hard yakka getting traditional industries to adopt cutting-edge tech, especially when property is involved—but PRYPCO seems to be cracking the code, one token at a time. And for startups dreaming of hitting similar milestones, this deal is a reminder that even in a crowded field, you can build something truly unique… if you’ve got the guts and, well… a smidge of good timing.

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