Calo Raises $64M to Fuel Global Expansion of Bespoke Meal Plans

Malaz Madani

Last updated 29-07-2025

3 min

Calo raised an impressive $39 million in a Series B extension, exceeding their target.

Investors include Aljazira Capital and STV, showing strong confidence in MENA foodtech.

The funds will fuel global expansion and integration of UK-based acquisitions Fresh Fitness Food and Detox Kitchen.

Calo uses AI for operational efficiency and personalisation, planning new products and dietary options.

Founded in 2019, the company is poised for international growth in the rapidly changing market.

Saudi-based foodtech startup Calo has just pulled off something rather impressive, pocketing $39 million in a Series B extension, which kicks their total haul for this round up to a hefty $64 million—well beyond their original $50 million target. I’ve come across a few ambitious fundraising stories in my time at Arageek, but Calo’s latest feat is spot on for what ambitious MENA founders dream of.

The fresh funds were anchored by Aljazira Capital, with backup from the likes of STV, Nuwa Capital, Khwarizmi Ventures, Al Faisaliah Group, and Eurasia Capital, among others. No small line-up, that. It's always interesting to see such a range of established investors getting involved—suggests that confidence in the region’s foodtech ideas is on the rise.

Calo plans to put all this new cash to work by doubling down on global expansion, rolling out fresh products, and folding in two recently acquired UK-based businesses: Fresh Fitness Food and Detox Kitchen. Both are a big deal in bespoke meal subscriptions—I've heard plenty of athletes and health-conscious folks swear by those tailored meal boxes, even if I reckon sticking to them can be a bit of a faff.

Right now, Calo operates on a subscription model that personalises meal plans according to health goals and individual preferences. They’re also tinkering with AI to sharpen up their operational efficiency, widen personalisation options, and cook up new experiences for customers. And believe it or not, they’re looking at launching special products aimed at sports fans as well as selections curated by top notch chefs—all while expanding their range of healthy dietary choices.

It’s worth remembering Calo brought in $25 million at the start of this same Series B round back in December 2024, so this extension is a real show of momentum. The company was set up in 2019 by Ahmad Al Rawi and Moayed Almoayed and already has a footprint across several GCC markets. Now, with these new resources, they’re visibly gearing up for a bigger international leap.

What jumps out to me—apart from the size of the round—is just how quickly Calo has managed to turn healthy eating into something scalable…and investable. Honestly, in a region where eating habits are changing faster than ever, their timing couldn’t be better. As someone who’s always chuffed to bits to see promising MENA startups level up, I’ll definately be keeping an eye on how they shake up the sector next. On the flip side, global growth isn’t a walk in the park, but with this much backing, Calo’s future looks genuinely appetising.

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