GWC Unveils Seamless Global Expansion Model at WORLDEF Dubai 2026

Mohammed Fathy

Last updated 13-02-2026

4 min

GWC tells WORLDEF Dubai cross-border expansion shouldn’t mean “reinventing the wheel” each time.

With Quivo, sellers access 40+ marketplaces through one connector.

The integrated model links warehousing, shipping and returns across GCC, Europe and US.

GWC offers “infrastructure designed for multi-market operations” to curb messy backend growth.

The strategy backs Qatar’s 2030 vision, positioning GWC as a digital trade platform.

Gulf Warehousing Company (GWC), one of the region’s heavyweight logistics players, turned up at WORLDEF Dubai 2026 this week with a clear message: scaling an e-commerce business across borders shouldn’t feel like reinventing the wheel every time. The forum, running from 12 to 14 February at Dubai CommerCity, has drawn more than 500 exhibitors from over 80 countries, and GWC is using the stage to spotlight a model it believes can simplify multi-market expansion.

The Doha-headquartered company is appearing alongside Quivo, a technology platform that allows online sellers to list and manage products across more than 40 global marketplaces, including Amazon and Shopify, through a single connector. In plain terms, instead of juggling dozens of integrations, sellers can plug into one system and operate across continents. Quivo also runs fulfilment operations in Europe and the United States, extending the footprint beyond the GCC.

This isn’t just a loose partnership. GWC holds a strategic stake in Quivo and has integrated its logistics infrastructure in the Gulf with Quivo’s commerce and fulfilment layer. The result, the companies say, is a single operating model that links warehousing, order processing, shipping and returns across the GCC, Europe and the US. No need to rebuild systems in every new market, which, let’s be honest, is often a bit of a faff for growing businesses.

Speaking about the platform, Matthew Kearns, Group CEO of GWC, said the company is offering e-commerce firms “direct access to infrastructure designed for multi-market operations”. By combining physical logistics capabilities with commerce technology, he explained, the aim is to reduce complexity while supporting disciplined expansion.

And that word, disciplined, matters. Expansion can be exciting, but it can also spiral quickly. From what I’ve seen covering startups across MENA, founders are chuffed to bits when orders start flowing from new markets. Then comes the headache: fragmented inventory systems, delayed shipments, messy returns. It’s not glamourous work, but it’s crucial. I reckon solutions that standardise these backend operations are often underestimated, even though they are clearly the backbone of sustainable growth.

At the event, GWC is demonstrating how the model stretches from inbound logistics and warehousing to last-mile delivery and returns management. It is designed to handle demand swings, support omnichannel strategies, and provide real-time visibility as sales volumes rise. That means businesses can see what’s happening across markets without stitching together endless dashboards.

On the flip side, the proof will always be in execution. Integrating technology layers with physical infrastructure sounds spot on in theory, but scaling across different regulatory environments and consumer expectations is no small task. That said, GWC’s track record, including its role as Official Logistics Provider for the FIFA World Cup Qatar 2022, suggests it is no stranger to complex operations.

The broader strategy aligns with Qatar National Vision 2030, positioning the country as a regional hub for digital trade and logistics. By leaning into a unified, technology-enabled model, GWC is signalling it wants to be seen not just as a warehousing provider, but as a platform player in the e-commerce ecosystem.

For startups reading on Arageek, this kind of infrastructure play is worth watching. Expansion across the GCC, let alone into Europe and the US, can feel daunting. But if the plumbing behind the scenes becomes less complicated, founders can focus on product, brand and customer experiance, which, in the end, is where the real differentiation lies.

WORLDEF Dubai may be packed with buzzwords and big promises, but the conversation around disciplined, systems-led growth is one that resonates. And believe it or not, sometimes the less flashy logistics layer is exactly what helps a business go global without losing its footing.

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