Huspy Stakes $86M in Italian Expansion with Integra Finance Acquisition

Abdelrahman Amr

Last updated 23-09-2026

3 min

Huspy is entering Italy with a planned USD 86 million investment.

It has also acquired credit intermediary Integra Finance and its local network.

The company will mix Integra’s "market expertise" with Huspy’s AI-led property technology.

Italy will be a "launchpad" for wider growth across Europe and MENA.

The big test is integrating teams, systems and partners without losing momentum.

Huspy, the UAE-founded proptech and mortgage platform, is making its move into Italy with a planned investment of USD 86 million, or roughly AED 315 million, alongside the acquisition of Italian credit intermediary Integra Finance.

It is a notable step for a company that has been building across the UAE, Spain and Saudi Arabia, and now wants a proper foothold in another European market. In simple terms, Huspy is not just testing the waters. It is buying its way into an established local network and backing that with fresh capital, which feels a bit more spot on than trying to grow from scratch in a market as relationship-driven as Italy.

Founded by Jad Antoun and Khalid Ashmawy, Huspy develops what it describes as AI-native technology for the home-buying and financing process. The platform connects buyers and sellers with estate agents and mortgage brokers, aiming to smooth out a process that, frankly, can be a bit of a faff in almost any country. I’ve seen founders across MENA talk endlessly about “digitising” old industries, but I reckon real estate is one of the areas where the pain point is very real, especially when financing is involved.

The acquired company, Integra Finance, was founded in 2020 and focuses on credit intermediation, covering mortgages, loans and financing services for individuals, professionals and businesses. For Huspy, the value is quite clear: Integra already has advisor networks and financial partnerships in place, and that gives the Dubai-founded company something solid to build on rather than starting with a blank page.

Jad Antoun, Huspy’s co-founder and chief executive, said the plan is to combine Integra’s market expertise and presence with Huspy’s technology and systems to speed up growth and improve how estate agents, credit advisors and clients go through the process of buying, selling and financing a home. That said, the company has not disclosed the financial terms of the acquisition itself, so the USD 86 million figure refers to the planned investment in Italy, not the purchase price of Integra Finance.

Huspy says Integra will serve as the launchpad for its Italian expansion. The company is expected to spend 2026 and 2027 building out the business there, while also pushing into more markets across Europe and MENA and deepening operations in Spain, the UAE and Saudi Arabia. And believe it or not, this may be one of the more interesting signals in the regional startup scene right now: a MENA-born company using acquisitions, not only organic growth, to scale internationally.

For readers at Arageek, this kind of move stands out because it shows a startup from the region trying to export its model into a mature market, not just the other way around. I always find that chuffed-to-bits moment comes when a regional company stops thinking small and starts acting like a cross-border operator, well... I mean, that is often where the real test begins too.

On the flip side, acquisitions are never effortless. Integrating teams, systems and partner networks across countries can get messy quite fast. Huspy’s next challenge will be how well it deploys that investment across Italy, expands the advisor base and folds Integra into its broader platform without losing momentum. That will proably decide whether this becomes a strong European growth story or simply an ambitious headline.

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