Khedmah Triumphs at Top Omani Brands Awards with Dual Wins

Mohammed Fathy

Last updated 12-04-2026

3 min

Khedmah won ‘Most Innovative Customer Rewards Brand’ at the 2026 Top Omani Brands Awards.

Its Khedmah Rewards turns everyday bill payments into tangible benefits, not idle points.

Khedmah Delivery was named ‘Fastest Growing Omani Delivery App’ amid rising adoption.

The platform lets users pay bills, fines and donate through one app.

Leaders say innovation and trust drive Oman’s fast-moving digital payments scene.

Khedmah has added two new trophies to its cabinet, picking up major recognition at the 2026 Top Omani Brands Awards and underlining just how quickly Oman’s digital services scene is moving.

The company was named ‘Most Innovative Customer Rewards Brand’, thanks largely to its Khedmah Rewards programme. The loyalty scheme is built around everyday transactions, utility bills, telecom payments, internet services, and aims to give users something tangible back rather than just points that sit unused. In a market where rewards programmes can feel like a bit of a faff, this one seems designed to be practical and easy to use.

At the same ceremony, Khedmah Delivery was recognised as the ‘Fastest Growing Omani Delivery App’. The award reflects a sharp rise in user adoption and market reach across the Sultanate, with the platform gaining traction as more customers turn to app-based ordering and doorstep delivery. Food delivery is crowded territory everywhere these days, so scaling fast is no small feat.

Mohammed Al Jabri, Manager – Customer Experience at Khedmah, said the awards reflect the company’s continued focus on innovation and customer-centric services, alongside its ambition to strengthen Oman’s digital payments ecosystem. He noted that the goal remains to make transactions seamless, accessible and rewarding, while supporting the country’s broader digital transformation journey.

Spending years covering startups across the MENA region, I’ve seen how digital payment platforms can quietly change daily life. When bills, fines, donations and top-ups are all managed in one place, it removes friction, and friction, frankly, is what puts many people off going fully digital. In Oman, Khedmah’s platform allows users to pay utility, internet and telecom bills, settle traffic fines, contribute to social protection funds and even donate to charities, all through a single app. That kind of integration is spot on for busy households and small business owners alike.

On the flip side, scaling a “one-stop” ecosystem is never simple. It requires strong partnerships, airtight tech infrastructure and, above all, trust. I reckon trust is the real currency here. Without it, even the slickest interface will struggle to gain ground.

Khedmah Delivery, meanwhile, has been expanding its footprint steadily, focusing on accessibility and reliability. As more consumers in Oman grow comfortable with app-based services, delivery platforms are becoming part of the daily routine rather than an occasional treat. And believe it or not, this behavioural shift is often what cements a startup’s place in the market.

For readers at Arageek who follow the region’s entrepreneurial pulse, stories like this are a reminder that innovation is not always loud or flashy. Sometimes it’s about refining the basics and executing them well… again and again. Khedmah’s latest wins suggest it is doing exactly that, positioning itself as a dynamic player in Oman’s evolving digital landscape, and definately one to watch as the ecosystem matures further.

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